Junior Marketing Executive Marketing Operations & Social Media

Department

Marketing

Reporting To

Marketing Head

Location

Mumbai, India

Experience

02 Years

Employment Type

Full-Time

1. JOB PURPOSE The Junior Marketing Executive will support the Marketing Head in planning, coordinating and executing day-to-day marketing activities across multiple teams.

The primary responsibility of this role is to ensure that marketing requirements are converted into clear tasks, assigned to the appropriate teams, tracked effectively and completed within the defined timelines.

The role will act as the execution and coordination bridge between the Marketing Head and various internal teams, ensuring smooth workflow, timely communication, proper task distribution and minimal execution delays.

The role will also be responsible for managing the social media publishing calendar and ensuring approved content is published accurately and on time.

2. KEY RESPONSIBILITIES

A. Marketing Planning & Coordination

- Work closely with the Marketing Head to understand upcoming campaigns, launches, promotions, content requirements and other marketing initiatives.
- Convert marketing requirements into clear and actionable tasks.
- Maintain weekly and monthly marketing calendars.
- Break campaigns and projects into individual deliverables with clear timelines.
- Identify dependencies between different teams and plan the workflow accordingly.
- Ensure all stakeholders understand their respective requirements and deadlines.

B. Task Distribution & Management

- Create and maintain a central marketing task tracker.
- Break larger requirements into smaller, actionable tasks.
- Identify the appropriate team/person responsible for each task.
- Assign tasks based on priority, deadlines and available bandwidth.
- Track task progress from initiation to completion.
- Ensure every task has a clear owner, deadline and status.
- Follow up regularly on pending tasks.

C. Cross-Functional Coordination

- Coordinate with internal teams involved in marketing execution, including Creative, Content, E-commerce, CRM, Performance Marketing, Marketplace and other relevant teams.
- Receive requirements from the Marketing Head and determine the execution flow across teams.
- Communicate requirements, timelines and dependencies clearly.
- Ensure information is transferred accurately between teams.
- Coordinate handovers between teams so that work moves smoothly from one stage to the next.
- Identify execution bottlenecks and escalate key issues to the Marketing Head.

D. Deadline & Execution Management

- Monitor all marketing deliverables against agreed timelines.
- Follow up with respective owners to ensure deadlines are met.
- Identify potential delays before they affect a campaign or launch.
- Maintain a record of overdue and pending tasks.
- Escalate critical delays to the Marketing Head with relevant context.
- Ensure campaign and marketing activities are executed according to the planned schedule.

E. Bandwidth & Workload Management

- Maintain visibility of ongoing tasks across relevant teams.
- Track the workload and availability of key marketing execution resources.
- Identify situations where multiple high-priority tasks overlap.
- Highlight bandwidth constraints to the Marketing Head.
- Assist in prioritising and redistributing tasks where required.
- Help ensure that workload is distributed efficiently according to deadlines and priorities.

F. Campaign Execution

- Coordinate the end-to-end execution of marketing campaigns after the campaign direction is finalised by the Marketing Head.
- Prepare campaign execution checklists.




- Coordinate all required campaign deliverables across teams.
- Track creative, content, website, CRM, marketplace, social media and other campaign requirements.
- Ensure all required assets and activities are completed before the campaign launch.
- Maintain campaign status and provide regular updates to the Marketing Head.
- Ensure that no important campaign deliverable is missed.

G. Creative & Approval Coordination

- Coordinate with creative and content teams for required marketing assets.
- Share approved briefs and requirements with the relevant teams.
- Track creative development and revisions.
- Coordinate the feedback and approval process.
- Ensure the latest approved version of an asset is used.
- Maintain proper organisation of approved and final marketing assets.
- Track pending approvals and follow up with relevant stakeholders.

H. Social Media Management

- Maintain the monthly and weekly social media content calendar.
- Coordinate with the creative/content team to ensure content is ready according to schedule.
- Ensure approved posts, reels and stories are published on time.
- Schedule and publish approved social media content.
- Ensure captions, hashtags, tags, links and other publishing requirements are accurate.
- Maintain a record of scheduled, published and pending content.
- Coordinate corrections or changes to content when required.
- Ensure social media publishing follows the approved brand and campaign calendar.

I. Marketing Asset & File Management

- Maintain organised folders for marketing creatives, videos, product images, campaign assets and other marketing materials.
- Ensure files are properly named and organised.
- Maintain the latest approved versions of important assets.
- Ensure outdated or incorrect versions are not circulated for execution.
- Help maintain an easily accessible marketing asset repository.

J. Meeting & Action-Point Management

- Record key action points from marketing meetings and discussions.
- Convert discussions into actionable tasks.
- Assign owners and deadlines for relevant action points.
- Track action points until completion.
- Follow up with stakeholders on pending actions.
- Provide a clear status update to the Marketing Head.

K. Reporting & Status Updates Prepare regular marketing execution updates covering:

- Completed tasks
- Pending tasks
- Overdue tasks
- Upcoming deadlines
- Campaign status
- Bottlenecks
- Delayed deliverables
- Items requiring escalation or decision from the Marketing Head

Maintain accurate and updated trackers so the Marketing Head has clear visibility of ongoing marketing activities. L. E-commerce & Marketplace Coordination

- Coordinate marketing-related requirements for Shopify, Amazon, Flipkart and other relevant channels.
- Track requirements related to product images, banners, listings, promotional assets and other marketing deliverables.
- Coordinate with the relevant teams for execution.
- Track each requirement until completion.
- Ensure marketplace and website marketing requirements are completed within the required timeline.

3. KEY PERFORMANCE INDICATORS (KPIs) The performance of this role will primarily be measured on execution efficiency and coordination.

Task Management

- Percentage of tasks completed within the agreed deadline.
- Number of overdue tasks.




- Accuracy and completeness of the marketing task tracker.
- Timeliness of follow-ups.

Campaign Execution

- Percentage of campaigns executed according to planned timelines.
- Number of missed campaign deliverables.
- Timeliness of campaign asset completion.
- Effectiveness of coordination between teams.

Social Media

- Adherence to the social media publishing calendar.
- Percentage of planned content published on time.
- Accuracy of published content.
- Number of avoidable publishing errors.

Coordination

- Timeliness of communication between teams.
- Identification of potential delays before deadlines are missed.
- Effective escalation of bottlenecks.
- Closure rate of assigned action points.

4. REQUIRED SKILLS

Essential

- Strong organisational and coordination skills.
- Excellent follow-up ability.
- Good written and verbal communication.
- Strong attention to detail.
- Ability to manage multiple tasks simultaneously.
- Ability to prioritise tasks based on urgency and importance.
- Good time-management skills.
- Problem-solving mindset.
- Ability to work with multiple internal teams.
- Basic understanding of marketing processes.
- Good working knowledge of Excel / Google Sheets.
- Basic understanding of social media platforms and publishing.
- Ability to maintain trackers and reports.

Good to Have

- Experience with project/task management tools such as Trello, Asana, ClickUp, Monday.com or similar.
- Experience with Shopify or marketplace platforms.
- Basic understanding of CRM and digital marketing workflows.
- Basic understanding of Instagram, Facebook and YouTube.
- Experience working in a fast-paced consumer brand, D2C, e-commerce or agency environment.

5. QUALIFICATION & EXPERIENCE

Education

Bachelor's degree in Marketing, Business Administration, Mass Communication, Management or a related field.

Experience

02 years of relevant experience in marketing coordination, marketing operations, project coordination, social media or a similar role.

Freshers with strong organizational, communication and execution skills may also be considered.

6. PERSONAL ATTRIBUTES The ideal candidate should be:

- Highly organized
- Proactive
- Detail-oriented
- Deadline-driven
- Comfortable with follow-ups
- Good at communication
- Comfortable coordinating with multiple teams
- Able to handle multiple priorities
- Comfortable working in a fast-paced environment
- Responsible for closing tasks rather than simply forwarding them
- Comfortable escalating issues when required
- Willing to take ownership of execution

7. WHAT SUCCESS LOOKS LIKE IN THIS ROLE A successful candidate should ensure that when the Marketing Head says: "We need this campaign live by Friday."

the candidate is able to independently determine:

What needs to be done Who needs to do it What is the deadline What depends on what What is pending What is delayed What needs escalation Whether everything is ready for launch.

The candidate is expected to create visibility and structure around marketing execution so that the Marketing Head can focus primarily on strategy, decision-making and overall marketing direction, while the day-to-day execution workflow remains organized and on track.

8. ROLE BOUNDARY

This is primarily a marketing coordination and execution role.

The candidate will work under the direction of the Marketing Head and will not independently own the overall marketing strategy, marketing budget, influencer strategy, vendor management or market/competitor research.

The candidate's core responsibility is to ensure that approved marketing plans and requirements are properly planned, distributed, coordinated, tracked and executed on time.

📌 Junior Marketing Executive (Mumbai)
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📍 Mumbai