- Robust knowledge of On-Page, Off-Page and Technical SEO
- Perform keyword research, competitor analysis and content gap analysis
- Improve website rankings, organic traffic and lead generation
- Handle link building, backlink outreach and digital outreach
- Monitor website performance using Google Analytics 4 (GA4), Google Search Console and SEO tools
- Identify and troubleshoot SEO, indexing, crawling, and ranking issues
- Optimize website content for SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization)
- Understand how search is evolving across Google AI Overviews and AI search platforms
- Use AI tools for research, analysis, and improving SEO productivity
- Support Google Ads / PPC campaigns when required
- Basic knowledge of HTML, website structure, and schema markup
- Prepare weekly and monthly SEO performance and competitor reports
- Stay updated with the latest Google algorithm updates, SEO trends and search technologies
Qualifications
- 1–3 years of relevant SEO experience preferred