Role: Performance Marketing Executive

Experience: 1-2 years

Location: Lake Town, Kolkata

Remuneration: 2.5 LPA

Kindly write to us with your resume at [email protected]

Key Responsibilities:

- Plan, execute, and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
- Monitor campaign performance, budgets, and key metrics such as CPC, CTR, CPL, and ROAS.
- Optimize campaigns to improve lead quality, conversions, and overall ROI.
- Conduct audience research, keyword research, and competitor analysis.
- Create and test ad creatives, copy, audiences, and landing pages through A/B testing.
- Track campaign performance using Google Analytics (GA4), Google Tag Manager, and advertising dashboards.
- Generate regular campaign performance reports and provide actionable insights.




- Coordinate with the creative and content teams to develop effective ad campaigns.
- Stay updated with the latest trends, tools, and best practices in performance marketing.

Required Skills & Qualifications:

- 1–2 years of hands-on experience in performance marketing or paid advertising.
- Practical experience with Meta Ads Manager and Google Ads.
- Understanding of lead generation, conversion tracking, and campaign optimization.
- Familiarity with Google Analytics (GA4), Google Tag Manager, and Excel/Google Sheets.
- Robust analytical and problem-solving skills.
- Ability to manage advertising budgets and meet campaign objectives.
- Good communication skills and a data-driven approach.

📌 Jr. Performance Marketing Executive (1-2 years) (Kolkata Metropolitan Area)
🏢 Talent Affair
📍 Kolkata Metropolitan Area