About The Company

NOIR & BLANCO is a leading Shopify Plus agency specializing in performance marketing and ecommerce growth strategies. Our mission is to help brands scale efficiently by leveraging cutting-edge advertising techniques and innovative digital solutions. With a focus on luxury, fashion, beauty, and lifestyle sectors, we pride ourselves on delivering tailored campaigns that drive measurable results.

Our team comprises passionate professionals dedicated to pushing the boundaries of ecommerce marketing, ensuring our clients stay ahead in competitive markets. At NOIR & BLANCO, we believe in fostering a team-oriented environment where creativity, analytical thinking, and strategic planning come together to achieve exceptional outcomes.

About The Role

We're hiring a Performance Marketing Specialist to plan, execute, and optimize Facebook/Meta ad campaigns for our D2C ecommerce clients. You'll own campaign performance end-to-end — from strategy and budget allocation to creative testing and reporting — working closely with design and development teams to ensure alignment with each client's growth objectives. This role offers an exciting opportunity to work on high-impact campaigns with significant monthly ad spends, directly contributing to client success and business growth.

The ideal candidate will be proactive, detail-oriented, and possess a strong understanding of ecommerce advertising dynamics, particularly within the Facebook/Meta advertising ecosystem.

Qualifications The ideal candidate will have 2-4 years of hands-on experience managing Facebook Ads,



specifically within D2C or ecommerce environments. Demonstrated success in scaling ecommerce brands and driving conversions is essential. Candidates should possess strong analytical skills, with proficiency in Ads Manager, Google Analytics, and reporting dashboards.

A working knowledge of Shopify or Shopify Plus is highly desirable. Additionally, candidates should hold a Bachelor's degree in Marketing, Business, or a related field. Bonus points are awarded for experience working with luxury, fashion, beauty, or lifestyle brands.

A proactive approach, sharp attention to detail, and the ability to work independently are key traits for success in this role.

Responsibilities

- Build and launch Facebook/Meta ad campaigns aimed at driving traffic and conversions for client accounts.
- Manage and allocate ad budgets across campaigns to maximize return on ad spend (ROAS).
- Continuously test ad copy, creative assets, targeting options, and landing pages to optimize performance.
- Manage a minimum of 3L INR in ad spend per month, ensuring efficient budget utilization.
- Develop and optimize campaign structures, including ABO, CBO, ASC, and retargeting strategies.
- Monitor campaign data daily, making real-time adjustments to improve results.




- Track industry trends and competitor activities to inform and refine campaign strategies.
- Identify and pitch new campaign opportunities to foster client growth.
- Mentor junior media buyers through quality assurance, feedback, and daily guidance.
- Maintain regular communication with clients, providing detailed reporting on campaign performance on a daily and weekly basis.

Benefits

- Opportunity to work on prominent brands with substantial monthly advertising budgets.
- Direct mentorship from founders and senior media buyers, fostering professional growth.
- Be part of a small, dynamic team that values ownership, innovation, and transparency.
- Work in a supportive environment with minimal internal politics and a focus on results.
- Exposure to diverse industries within the luxury, fashion, beauty, and lifestyle sectors.
- Potential for career advancement into leadership roles such as Brand Lead and team management.
- Flexible work environment promoting work-life balance and professional development.

Equal Opportunity NOIR & BLANCO is committed to creating an inclusive environment where all employees are valued and respected. We are an equal opportunity employer and do not discriminate based on race, gender, age, religion, sexual orientation, disability, or any other protected characteristic. We believe diversity fosters innovation and drives better results, and we welcome applications from candidates of all backgrounds who are passionate about performance marketing and ecommerce growth.

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