About the Role

We are seeking an ambitious, execution-oriented Demand Generation Lead to own our inbound engine end-to-end for the Philippines and regional international markets. In this role, you will be responsible for building and scaling a repeatable marketing motion that generates a steady flow of high-intent, qualified demos for our sales team. You will directly manage marketing budgets, run cross-channel campaigns, refine product positioning for HR and Talent Acquisition leaders, and track performance against concrete pipeline targets.

If you thrive in lean, high-velocity environments, love reading analytics as much as writing compelling copy, and are ready to own demand at an AI startup with proven enterprise traction, this is the role for you.

Core Responsibilities

- Demand Generation & Campaign Ownership (Primary): Build, optimize, and scale multi-channel acquisition campaigns across paid channels (LinkedIn Ads, Google Ads), organic/SEO, webinars, and targeted marketing programs tailored to the Philippine market. Manage a monthly paid ad budget while maintaining strict accountability for Cost Per Lead (CPL) and total pipeline sourced.
- Sales Alignment & Pipeline Handoff: Ensure seamless conversion from lead to qualified demo by equipping SDR and Account Executive teams with high-intent inbound prospects. Collaborate closely with sales to align messaging, refine outbound sequences, and optimize conversion rates across the funnel.
- Positioning & Buyer Messaging: Sharpen product positioning specifically tailored to regional HR and Talent Acquisition decision-makers across all touchpoints, including the website, sales decks, leave-behinds, and customer case studies.
- Analytics, Measurement & Reporting: Maintain complete transparency on key performance metrics, including CAC, CPL, pipeline attribution, and conversion velocity. Rapidly iterate on campaigns—pruning underperforming strategies and scaling high-ROI channels.
- Focused Founder-Led Content: Execute a lean,



high-impact LinkedIn and thought leadership campaign centered on the founders, designed specifically to capture the attention of enterprise HR leaders and drive commercial demand in the region.

Key Requirements
- Experience: 4–8 years of experience in B2B or SaaS marketing, with a proven track record in an early-stage or growth startup environment.
- Demand-Gen & Budget Ownership: Proven experience running paid campaigns, managing acquisition budgets, designing high-converting landing pages, and being evaluated directly on pipeline revenue rather than vanity metrics.
- Hands-on Execution: Ability to work end-to-end—writing ad copy, setting up campaign architecture, designing basic web assets, and interpreting marketing analytics independently.
- Enterprise & Market Knowledge: Deep understanding of the enterprise and BPO/shared-services hiring landscape in the Philippines and regional international markets. Prior experience marketing to HR, Talent Acquisition, or corporate enterprise buyers is strongly preferred.
- Language & Communication Skills: Professional fluency in written and spoken English, with native or professional working proficiency in Tagalog/Filipino considered a robust advantage.
- Technical Proficiency: Proficiency with paid channels (LinkedIn Campaign Manager, Google Ads), regional job & marketing platforms (JobStreet, Kalibrr, Indeed), CRM systems, web analytics (GA4), landing page builders, and basic visual design software.
- Startup Mindset: Highly adaptable and comfortable operating lean with speed and agility, with a strategic vision to build out team support as demand scales.

What We Offer
- Direct Ownership: Total ownership of demand generation at a fast-growing AI company with proven enterprise traction.
- Direct Access to Leadership: Work directly alongside the founders to shape overall go-to-market strategy and deploy budget.
- Proven Market Fit: Work with an established enterprise client base that includes industry leaders like Burger King and Go Colors.
- Financial Backing: Seed-funded by a reputed family office, providing strong stability and growth runway.

📌 International Marketing Manager-Phillipines (Mumbai)
🏢 NMS Consultant
📍 Mumbai