We are looking for a results-driven Influencer Marketing Specialist/Manager to lead our creator-led growth strategies. In this role, you will scale our brand presence across social platforms (YouTube, Instagram, and tech blogs) by identifying, onboarding, and managing relationships with top tech reviewers, lifestyle creators, and gadgets influencers. Your target will be driving brand discovery and high-converting traffic to our platform.Key Responsibilities

- Creator Discovery &
- Outreach:

Identify, vet, and recruit micro-to-macro tech influencers, audiophiles, and lifestyle creators whose audience aligns with the consumer electronics space.

- End-to-End Campaign Management: Coordinate product seeding/gifting for product review videos, unboxings, giveaways, and sponsored tech roundups.

- Negotiation &

- Contracting:

Handle commercial outreach, pitch collaboration models, and negotiate rates and deliverables for influencer contracts.

- Creative Guidance: Develop clear campaign briefs that align with the technical specs of our products while ensuring creators maintain an authentic, engaging tone.

- ROI tracking &

- Analytics:

Use performance tools to track key metrics (engagement rates, click-through rates, discount code usage, and directly attributed conversions) to optimize budget spend.

- Cross-Functional Teamwork:



Collaborate closely with the digital marketing, SEO, and graphic design teams to synchronize influencer efforts with sitewide electronics sales events.

Required Skills &

- Experience

- Experience: 2–4 years of experience running influencer campaigns, ideally within e-commerce, consumer electronics, or tech-lifestyle spaces.

- Platform Knowledge: Native familiarity with YouTube, Instagram Reels, and TikTok ecosystem algorithms and creator formats.

- Negotiation Skills: Strong professional communication skills with a proven track record of managing talent and negotiation.

- Data-Centric Mindset: Comfortable working with tracking links, Excel sheets, and influencer analytics dashboards to measure campaign ROI.

- Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

What We Offer

- Highly competitive salary package.

- A vibrant workplace culture in Gurugram with a robust work-life balance rating.

- Early-stage growth environment where your strategic campaigns directly impact company revenue.

- Employee discounts on premium electronic gear and accessories

Pay: ₹18,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Influencer Marketing (Gurugram)
🏢 Vplak India
📍 Gurugram