Influencer Partnerships Executive — Creator Collaborations

Company: Sadhna.co

Employment Type: Full-time

Location: On-site, Noida

About Sadhna.co

Sadhna.co is a fast-growing premium pooja products brand offering bamboo-less agarbatti, havan cups, dhoop, and more. Our mission is to bring devotion, purity, and thoughtful products into lakhs of Indian homes.

As we scale toward becoming one of India's most loved pooja brands, creator partnerships and influencer-led content are at the heart of our next phase of growth.

About the Role

We are looking for an Influencer Partnerships Executive to build and manage strong relationships with creators and drive our influencer collaboration pipeline end-to-end.

You will identify relevant creators across devotional, lifestyle, home, mom, and wellness categories, initiate conversations, pitch collaboration opportunities, negotiate barter partnerships, coordinate content delivery, and build long-term relationships with creators who align with the Sadhna.co brand.

This is a high-ownership execution role—ideal for someone who enjoys networking, is confident in communication and negotiation, understands social media culture, and wants to build a strong creator network from the ground up.

What You'll Do

- Identify, research, and shortlist relevant nano and micro influencers (5K–200K followers) across Instagram and YouTube Shorts.
- Conduct 50–60 creator outreach messages/emails daily and consistently build a strong creator pipeline.
- Initiate conversations with creators and confidently pitch Sadhna.co collaboration opportunities.
- Negotiate and close barter collaborations, targeting 20–30 successful collaborations per month once fully ramped up.
- Build and maintain strong relationships with creators to encourage repeat collaborations and long-term partnerships.
- Coordinate product dispatches, collaboration briefs, timelines,



and creator communication.
- Follow up with creators throughout the collaboration lifecycle to ensure timely content delivery.
- Collect final videos, raw footage, and required content assets from creators.
- Secure written content usage rights for organic social media and paid advertising.
- Coordinate Instagram Collab posts, partnership posts, and whitelisted/partnership advertising opportunities.
- Maintain an organised creator database and tracker covering: Outreach → Response → Negotiation → Agreed → Shipped → Content Received → Posted → Handed to Ads Team.
- Monitor creator performance and identify creators with potential for recurring or long-term partnerships.
- Share weekly reports covering outreach volume, response rates, collaboration closures, content received, and top-performing creators.
- Stay updated with influencer trends, creator formats, Instagram features, and emerging creators relevant to the brand.

What We're Looking For

- 1 years of experience in influencer marketing, creator partnerships, social media, brand collaborations, business development, or a similar role.
- Freshers with strong communication skills and an existing creator network may also be considered.
- Excellent Hindi and English communication skills, both written and verbal.
- Strong relationship-building and negotiation skills.
- Instagram-native with a good understanding of Reels, Collab posts, paid partnerships, and creator etiquette.
- Comfortable with high-volume outreach, follow-ups, and rejection.




- Highly organised and disciplined with spreadsheets, trackers, and multiple ongoing creator conversations.
- Proactive, target-driven, and comfortable taking ownership of the complete partnership lifecycle.
- Familiarity with or genuine respect for Indian devotional and pooja culture is a strong plus.

Nice to Have

- An existing network of lifestyle, devotional, mom, home, wellness, or other relevant creators.
- Experience working with nano and micro influencers.
- Experience managing barter-based creator collaborations.
- Experience coordinating UGC content for Meta/performance advertising.
- Understanding of what makes a robust Reel hook and engaging creator content.
- Experience identifying creators based on audience quality, engagement, content style, and brand fit.

Compensation & Growth

- ₹25,000–₹35,000/month fixed, based on experience.
- Monthly performance incentives for collaborations closed beyond the target.
- Fast-track growth opportunity toward Influencer Partnerships Manager as our creator program expands.
- Opportunity to eventually lead and manage your own influencer partnerships team.
- Free Sadhna.co products every month.
- Work directly with the Founder’s Office and Performance Marketing Team and gain hands-on experience in understanding how creator partnerships translate into content performance and ad revenue.

How to Apply

Interested candidates can send their resume along with 2–3 examples of influencer or creator collaborations they have successfully closed.

If you are new to influencer marketing, you can instead share 3–5 creators you would pitch for Sadhna.co and explain why you think they would be a good fit for the brand.

? Email: [email protected]

Subject Line: Application — Influencer Partnerships Executive | [Your Name]

📌 Influencer Partnerships Executive (Noida)
🏢 Sadhna.co
📍 Noida