● Plan persuasive approaches and pitches that will convince potential influencers to engage in business with the company.
● Develop a rapport with new influencers/ bloggers as well as maintain relations with the existing influencers/ bloggers.
Research & Identification:
● Analyse the client’s brand tone, the vision and how they would like to project themselves.
● Responsible for carrying out an in-depth research to identify the current influencers/bloggers in the market and the correlation between their market projections and the brand.
● Responsible for reaching out to the influencers and blogger to discuss new business synergies.
● Sharing the quotations and deliverables. Strategy:
● Responsible for creating a strategy in tandem with the Integrated Solutions Head and the client as to how they want their brand to be visible and what platforms would they like to operate upon. ● Ensure these timelines are shared with the influencer/ blogger.
Execution:
● Responsible for creating the relevant content that needs to be shared and gaining the approval from the client.
● Responsible for sharing the finalized content with the influencers and bloggers and ensuring they post the content live.
● Responsible for cross promotional strategy.
Skills Required:
● Strong Communication & Time management skills
● Strong attention to detail, problem solving attitude and having an analytical mind