Influencer Marketing Specialist

Location: Okhla Phase 2, New Delhi

Job Type: Full time | On-site

Experience: 1–2 years

About the Role

Techie is looking for an Influencer Marketing Specialist to build and scale our creator ecosystem across Instagram, YouTube and other relevant platforms.

You’ll be responsible for identifying the right creators, managing outreach and negotiations, executing campaigns end-to-end, and measuring what actually works. We’re looking for someone who understands creator culture, follows social trends closely, and can turn influencer collaborations into meaningful brand awareness, engagement and sales.

What You’ll Do

- Discover and shortlist creators across tech, gaming, productivity, lifestyle and student communities
- Reach out to influencers through Instagram, email, WhatsApp and calls
- Manage both paid and barter collaborations
- Negotiate commercials, deliverables, timelines and usage rights
- Create campaign briefs and coordinate product seeding
- Manage influencer campaigns from outreach to content publication
- Review creator profiles for audience relevance, engagement quality and brand fit
- Track campaign performance including views, reach, engagement, clicks and conversions
- Identify high-performing creators for repeat and long-term partnerships




- Build and maintain an organised influencer database
- Work closely with the content, social media, performance marketing and e-commerce teams
- Track trends, viral formats and emerging creators to identify new campaign opportunities
- Contribute ideas for product launches, festive campaigns and creator-led content

What We’re Looking For
- 1–2 years of experience in Influencer Marketing, Creator Partnerships or Social Media Marketing
- Hands-on experience sourcing and approaching influencers independently
- Strong understanding of Instagram Reels, YouTube Shorts and creator-led content
- Good communication, negotiation and follow-up skills
- Ability to evaluate creators beyond follower count
- Comfortable managing multiple collaborations simultaneously
- Basic understanding of influencer marketing metrics and campaign performance
- Strong ownership and execution skills

Experience with D2C, consumer electronics, technology, gaming or e-commerce brands would be an advantage.

About Techie

Techie is a growing consumer electronics and laptop accessories brand offering products across laptop batteries, chargers, cables, converters, networking accessories, laptop stands, cooling solutions, and other computer accessories.

📌 Influencer Marketing Specialist (Delhi)
🏢 Techie
📍 Delhi