Education : Bachelor's degree in Marketing, Communications, PR, or a related field
Role Overview:
We are looking for a energetic and creative Influencer Marketing Executive to manage and execute influencer campaigns across social media platforms, primarily Instagram and Facebook. The ideal candidate should have hands-on experience in influencer outreach, negotiation, campaign execution, and paid media collaboration, with a strong understanding of the beauty and personal care industry.
Key Responsibilities:
1. Influencer Identification & Outreach
- Identify, evaluate, and onboard relevant influencers aligned with brand positioning
- Build and maintain strong relationships with influencers and talent agencies
- Stay updated with emerging influencer trends and content styles
2. Influencer Negotiation & Campaign Management
- Handle end-to-end influencer negotiations including deliverables, timelines, and commercials
- Execute influencer campaigns from briefing to completion
- Ensure timely delivery of content and adherence to brand guidelines
3. Paid Media & Partnership Ads
- Plan and execute Meta Ads (Facebook & Instagram Ads) in collaboration with influencer campaigns
- Run and optimize partnership ads for better reach and performance
- Coordinate with performance marketing teams for campaign alignment
4. Budget Management
- Allocate and manage budgets across multiple influencers and campaigns
- Track spends and ensure cost-effective campaign execution
- Analyze ROI and optimize future budget allocation strategies
5. Performance Tracking & Reporting
- Monitor campaign performance using key metrics (engagement, reach, conversions, ROI)
- Prepare detailed reports and insights for ongoing and completed campaigns
- Suggest improvements based on data-driven insights
Required Skills & Qualifications:
- 3–4 years of experience in influencer marketing or social media marketing
- Strong negotiation and communication skills
- Hands-on experience with Meta Ads Manager (Facebook & Instagram Ads)
- Understanding of influencer trends, especially in beauty & personal care
- Analytical mindset with the ability to interpret campaign performance data
- Strong organizational and multitasking abilities
Preferred Qualifications:
- Prior experience in the beauty, skincare, or personal care industry
- Existing network of influencers and agencies is a plus
- Creative mindset with a good eye for content and branding