About the Role

We are looking for a dynamic and creative Influencer & Content Marketing professional to drive influencer collaborations, creator-led content, and social media initiatives for our beauty and personal care portfolio. The role will involve working closely with influencers, content creators, agencies, and internal stakeholders to develop engaging, trend-led content that strengthens brand visibility and consumer engagement.

Key Responsibilities

- Develop and execute Influencer Marketing and Content Marketing strategies aligned with brand objectives and campaign priorities.

- Identify, evaluate, and onboard relevant influencers, content creators, and digital communities across Instagram, YouTube, and other relevant social platforms.

- Manage end-to-end influencer campaigns including influencer identification, briefing, content development, execution, tracking, and performance evaluation.

- Work closely with content creators and creative agencies to develop engaging, platform-relevant and brand-right content.

- Drive creator-led content, UGC, social media campaigns, product storytelling, and digital activations.

- Stay updated on emerging social media trends, creator trends, content formats, viral conversations, and consumer behavior to identify opportunities for brands.

- Demonstrate strong content judgment and evaluate creative concepts, influencer content, and campaign assets for quality, relevance, and brand fit.

- Develop engaging content ideas and briefs based on consumer insights, trends, brand positioning, and platform behavior.

- Monitor and analyze influencer and content marketing performance, including reach, engagement, impressions, views, CTR, conversions,



and other relevant digital metrics.

- Leverage social listening and digital analytics to identify consumer conversations, trends, opportunities, and potential risks.

- Coordinate with internal teams including Brand, Marketing, Creative, E-commerce, and agencies to ensure smooth campaign execution.

- Manage multiple campaigns and projects simultaneously while ensuring timely execution and attention to detail.

- Prepare campaign reports, performance dashboards, presentations, and actionable insights using Excel and PowerPoint.

Required Experience & Skills

- 1.54 years of experience in Influencer Marketing, Content Marketing, Social Media Marketing, Digital Marketing, Brand Communications, or related areas.

- Hands-on experience managing influencers, creators, content agencies, and social media platforms.

- Solid understanding of Influencer Marketing, Creator Marketing, Content Marketing, Social Media Marketing, and digital consumer engagement.

- Experience in beauty, personal care, skincare, cosmetics, wellness, FMCG, or adjacent consumer categories will be preferred.

- Strong understanding of Instagram, YouTube, and other relevant digital/social platforms.

- Strong content judgment with the ability to identify trends, assess creative quality, and develop engaging content ideas.

- Familiarity with social listening, influencer measurement, content analytics, and digital marketing performance metrics.

- Strong stakeholder management, communication, and project coordination skills.

- Proficiency in Microsoft Excel and PowerPoint.

- Highly organized, detail-oriented, proactive, and comfortable managing multiple priorities in a fast-paced environment.

📌 Influencer & Content Marketing Executive (Mumbai)
🏢 Piramal Consumer Healthcare
📍 Mumbai