24 Sep
|
Artech Infosystems
|
Noida
24 Sep
Artech Infosystems
Noida
– AJO (Adobe Journey Optimizer) + Marketo Specialist
Role: AJO (Adobe Journey Optimizer) + Marketo Specialist
Experience: 4+ Years Relevant Experience
Location: Noida
Shift: 4:00 PM – 1:00 AM IST (Flexibility required to support critical issues and business-critical launches)
Job Summary
We are seeking an experienced AJO (Adobe Journey Optimizer) + Marketo Specialist to support and enhance marketing automation platforms, standards, and best practices. The ideal candidate will have strong hands-on experience with Marketo administration, system configuration, ETL data management, REST APIs, and MarTech integrations. This role requires expertise in multi-channel marketing journey management, account-based marketing strategies, and solution design methodologies.
Key Responsibilities
- Manage, configure, and support marketing automation platforms, primarily Marketo and Adobe Journey Optimizer (AJO).
- Perform platform administration, workflow configuration, campaign setup, and production support.
- Design and implement marketing automation solutions aligned with business objectives.
- Support data integrations, ETL processes, REST API implementations, and system connectivity.
- Collaborate with cross-functional teams to execute multi-channel marketing journeys and account-based marketing campaigns.
- Monitor platform performance, troubleshoot issues, and ensure operational excellence.
- Build, analyze, and report marketing and operational metrics.
- Support new MarTech implementations and platform enhancements.
- Coordinate with stakeholders across business and technical teams to manage campaigns and launches.
- Provide support during critical business events, launches, and production incidents.
Required Skills
- Strong experience in Marketing Technology (MarTech) and Marketing Automation platforms.
- Marketo Certification (Mandatory).
- Hands-on expertise in Marketo administration, configuration, and production support.
- Experience with Adobe Journey Optimizer (AJO).
- Strong knowledge of ETL processes, REST APIs, and system integrations.
- Experience integrating Marketo with Salesforce, Microsoft Dynamics, or other CRM platforms.
- Excellent analytical and reporting skills with the ability to interpret operational metrics.
- Strong communication and stakeholder management skills.
- Ability to work effectively in a highly matrixed and complex technical setting.
📌 IND_Engineer (Noida)
🏢 Artech Infosystems
📍 Noida