Job Title: Social Media Executive/Specialist (Healthcare)
Company: Branding Pioneers
Location: Gurgaon (On-site)
Experience Required: 1–3 Years (Healthcare Industry Preferred)
Job OverviewWe are looking for a creative and performance-driven Social Media Executive with experience in the healthcare domain. The ideal candidate should understand healthcare marketing sensitivities, patient-centric communication, and platform-specific strategies to drive engagement and brand awareness.
Key Responsibilities
- Manage and handle social media accounts for healthcare clients (hospitals, clinics, doctors).
- Plan and execute monthly content calendars aligned with marketing goals.
- Create engaging content including posts, captions, reels, and stories.
- Coordinate with graphic designers and video editors for creatives.
- Monitor social media trends and implement relevant strategies.
- Run and optimize paid social media campaigns (Meta Ads preferred).
- Track performance metrics and prepare monthly reports.
- Ensure all content follows healthcare compliance and brand guidelines.
- Engage with audience through comments, DMs, and queries professionally.
Requirements
- 1–3 years of experience in social media marketing (healthcare preferred).
- Good understanding of platforms like Instagram, Facebook, LinkedIn.
- Experience in running Meta Ads campaigns is a plus.
- Strong communication and content writing skills.
- Basic understanding of healthcare marketing ethics and compliance.
- Ability to manage multiple client accounts.
Preferred Skills
- Experience working with hospitals or healthcare brands.
- Knowledge of tools like Meta Business Suite, Canva, or scheduling tools.
- Basic understanding of analytics tools (Google Analytics is a plus).
What We Offer:
- Opportunity to work with leading healthcare brands.
- Quick-paced and creative work environment.
- Growth opportunities within the organization.
📌 healthcare social media executive (Gurugram)
🏢 Branding Pioneers
📍 Gurugram
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