Company Description

Fitspire – Health | Wellness is a health and wellness brand focused on fitness, agility, and overall well-being for all age groups. The company develops a wide range of products that emphasize authenticity, safety, and performance, aiming to remain globally competitive. Fitspire is committed to becoming India’s leading and most respected wellness brand by promoting a stronger and healthier environment.

Its offerings are designed around 100% vegan and vegetarian, chemical- and steroid-free formulas, driven by innovation and scientific validation.

Role Description The Head_Social_Media role is a full-time, on-site position based in Connaught Place. The role involves leading the overall social media strategy, planning, and execution across platforms to strengthen Fitspire’s brand presence and community engagement.

Day-to-day responsibilities include creating and supervising content calendars, coordinating with design and content teams, analyzing performance metrics, and optimizing campaigns for reach, engagement, and conversion. The Head_Social_Media will manage social media marketing initiatives, oversee online reputation, collaborate on public relations campaigns, and ensure consistent brand messaging. This role also requires staying updated on industry trends and competitor activities to drive innovative social media initiatives in the health and wellness space.

Qualifications





- Solid Media Strategy and Media Planning skills to design and manage multi-platform social media campaigns.
- Expertise in Social Media Marketing and Public Relations to build brand awareness, manage reputation, and drive audience engagement.
- Excellent Communication skills to collaborate with internal teams, external partners, and online communities.
- Proven experience leading social media for consumer brands, preferably in health, wellness, or FMCG sectors.
- Ability to interpret social media analytics and use data-driven insights to refine strategies.
- Experience in team leadership, project management, and cross-functional coordination.
- Familiarity with major social platforms, social listening tools, and content management systems.
- Define and execute the overall social media strategy aligned with business and marketing goals
- Lead, mentor, and manage a team of social media managers, content creators, and designers
- Own the brand voice and ensure consistency across all social platforms
- Drive content strategy — from campaigns and brand storytelling to trend-led and viral content
- Set KPIs, track performance, and present insights/ROI to leadership
- Manage social media budgets, including paid campaigns and influencer partnerships
- Stay ahead of platform updates, algorithm changes, and emerging trends to keep the brand competitive

📌 Head_Social_Media (Connaught Place)
🏢 Fitspire - Health | Wellness
📍 Connaught Place