Role & responsibilities To lead the Pre-Sales function with end-to-end ownership of the lead-to-site-visit funnel, ensuring effective lead management, customer engagement, conversion, team productivity and CRM discipline. The role will maximise the value of every marketing-generated lead and build a high-performance, process-driven Pre-Sales function.

KEY RESPONSIBILITIES

Lead Management & Conversion

- Own the complete Pre-Sales funnel from lead allocation and first contact through qualification, follow-up and site-visit generation.
- Improve lead contactability, qualification, engagement and site-visit conversion.
- Monitor lead ageing, untouched leads, follow-up gaps and lead leakage and drive corrective action.

Team Leadership & Productivity
- Lead, manage and develop the Pre-Sales team against defined productivity and conversion targets.
- Establish daily and weekly standards covering calls, connect rates, follow-ups, qualified leads and site visits.
- Conduct regular performance reviews and targeted coaching.

CRM & Data Governance
- Ensure disciplined usage of Sell.Do / CRM.
- Set standards for lead allocation, data capture, lead status,



follow-up scheduling and closure.
- Conduct periodic CRM and data audits and drive CRM-based reporting.

MIS & Analytics
- Own the Pre-Sales master tracker, MIS and performance dashboards.
- Track lead volumes, contactability, untouched leads, calls, follow-ups, qualified leads, site visits and conversion ratios.
- Provide actionable insights and drive corrective action.

Sales & Marketing Collaboration
- Work closely with Marketing on lead quality, campaign effectiveness and source-wise performance.
- Partner with Sales to ensure smooth handover of qualified leads and effective follow-through after site visits.
- Establish feedback mechanisms to improve lead quality and conversion.

Process Excellence & Customer Experience
- Standardise calling scripts, qualification frameworks, follow-up processes and lead-management SOPs.
- Continuously improve Pre-Sales processes and customer experience.
- Introduce technology, automation and AI-led interventions where relevant.

Preferred candidate profile

📌 Head Pre-Sales (Chennai)
🏢 Adler Talent Solutions
📍 Chennai