Head – Marketing & Sales

Company: Novota Thermotech Private Limited

Base Location: Thane, Maharashtra

Function: Marketing, Sales & Business Development

Level: Senior Management

Reporting To: Managing Director / COO

About Novota Thermotech

Novota Thermotech Private Limited is an innovation-driven specialty functional coatings and thermal management solutions company with over 16 years of experience. We develop technologies focused on improving energy efficiency, thermal performance, asset protection and sustainability across industrial and commercial applications.

Our portfolio includes high-emissivity coatings, thermal insulation coatings, heat-dissipation coatings, cool-roof solutions and other innovative functional materials serving industries such as steel, chemicals & fertilizers, glass, power, electrical equipment, automotive and construction.

As Novota enters its next phase of growth in India and international markets, we are looking for an experienced commercial leader capable of transforming innovative technical products into scalable businesses.

Position Overview The Head – Marketing & Sales will have end-to-end ownership of Novota's sales, strategic marketing, business development, brand building, new product commercialization and market expansion.

This is a high-ownership leadership role. The candidate must be self-driven and capable of independently identifying opportunities, developing strategies, establishing priorities and executing them with minimal day-to-day guidance from Management.

The ideal candidate should have a proven track record in creating markets for niche, technically differentiated or application-driven products, particularly where customer awareness and established markets may initially be limited.

Key Responsibilities:

Sales & Business Growth:

- Develop and independently execute the overall sales and business development strategy.
- Own revenue targets, sales plans, pipeline development, forecasting and commercial performance.
- Build a structured B2B sales process from lead generation and technical trials through commercial conversion and repeat business.
- Develop strategic relationships with large industrial customers, OEMs, EPCs, consultants, channel partners and key accounts.
- Identify and develop current industries, applications, customers and geographies for Novota technologies.
- Drive domestic and international business through direct sales, distributors and strategic partners.
- Build key accounts with potential for multi-location and repeat applications.

NPD & Product Commercialization:

- Play a key commercial role in Novota's New Product Development (NPD) process.
- Work with R&D; and technical teams to identify unmet customer needs and new market opportunities.
- Assess market potential, competition, customer requirements, pricing and positioning for current products.
- Develop and execute go-to-market strategies for NPDs.
- Lead the commercial journey from:

Market Need → Product Concept → Customer Validation → Pilot/Trial → Commercial Launch → Market Adoption → Scale-up

- Establish Voice of Customer (VOC)



processes and convert market intelligence into actionable inputs for R&D.;
- Successfully commercialize new and relatively unknown technologies rather than relying only on established product portfolios.

Strategic Marketing & Brand Building:

- Develop Novota's overall marketing, positioning and market-development strategy.
- Conduct market segmentation, competitor benchmarking and identification of high-potential applications.
- Develop compelling value propositions around energy savings, productivity, asset protection, operating cost reduction, ROI and sustainability.
- Build Novota into a recognized brand in specialty functional coatings and thermal-management technologies.
- Lead development of technical case studies, application notes, presentations, digital marketing, website content, technical articles, customer success stories, webinars, seminars and exhibition participation.
- Position Novota as a technical solutions partner rather than simply a coatings supplier.

Technical & Consultative Selling:

- Lead a solution-oriented and value-based selling approach for technically differentiated products.
- Work with technical teams to develop customer-specific techno-commercial propositions.
- Build business cases incorporating energy savings, ROI, payback, lifecycle benefits and productivity improvements.
- Engage effectively with plant heads, engineering teams, maintenance teams, energy managers, R&D;, consultants, procurement and senior management.

Team & Commercial Leadership:

- Build, mentor and lead a high-performing Sales & Marketing team.
- Establish industry/territory responsibilities, KPIs and performance objectives.
- Implement structured CRM-based management of leads, trials, opportunities, quotations and sales pipelines.
- Develop pricing and commercial strategies and participate in major negotiations.
- Provide Management with structured forecasts, market intelligence, competitor insights and business reviews.

Independent Ownership & Execution:

The candidate must be capable of operating independently with minimal supervision and taking ownership of outcomes.

The role requires someone who can:

- Translate broad company growth objectives into actionable commercial plans.
- Independently identify market opportunities and determine appropriate routes-to-market.
- Take initiatives from concept through execution and measurable results.
- Proactively identify problems and develop solutions rather than waiting for detailed instructions.
- Establish sales and marketing systems, processes and reporting mechanisms.
- Prioritize opportunities and allocate resources effectively.
- Make sound commercial decisions within agreed strategic and financial parameters.




- Keep Management informed through structured reporting without requiring continuous operational direction.

The successful candidate should be comfortable building the roadmap as well as executing it.

Candidate Profile:

Experience:

Minimum 15 years of relevant experience in B2B Sales, Marketing, Business Development and/or Product Management, including meaningful leadership experience.

Preferred industry backgrounds include specialty chemicals, industrial coatings, functional materials, advanced materials, industrial technologies, energy-efficiency solutions or other technically differentiated B2B products.

Candidates from adjacent industries may be considered if they have demonstrated success in developing markets for niche technical products.

Critical Experience Required:

The candidate should have a proven track record in:

- Commercialization and launch of NPDs/current technologies
- Creating markets for niche or differentiated technical products
- B2B industrial sales and strategic account development
- Developing new applications and industry verticals
- Brand building for technical/industrial products
- Developing and executing go-to-market strategies
- Working closely with R&D; and technical teams
- Techno-commercial and value-based selling
- Building and leading Sales & Marketing teams
- Operating successfully with high autonomy and minimal supervision

Experience limited to managing established products, existing customers or distributor networks will not be sufficient. We are particularly interested in candidates who have demonstrated the ability to create markets and scale products that initially had limited customer awareness.

Educational Qualification:

Preferred: Bachelor's degree in Chemical Engineering, Chemistry, Materials Science, Mechanical Engineering or another relevant Engineering/Science discipline, preferably combined with an MBA/PGDM in Marketing, Sales, Strategy or International Business from a recognized institution.

A technical educational foundation is strongly preferred given the consultative and application-driven nature of Novota's products.

Key Competencies:

- Independent leadership and ownership
- Strategic sales and marketing
- Market creation and NPD commercialization
- Technical and consultative selling
- Brand building
- Strategic account management
- Commercial and negotiation skills
- Team building and leadership
- Strong analytical and business acumen
- Entrepreneurial and execution-oriented mindset

What Success Looks Like

Success will be measured through revenue growth, quality of the sales pipeline, conversion of trials into commercial orders, development of strategic accounts, successful commercialization of NPDs, entry into new applications and industries, brand development, repeat business and creation of scalable domestic and international sales channels.

The Head – Marketing & Sales is ultimately expected to take end-to-end ownership of Novota's commercial function, allowing Management to focus on broader company strategy, technology development and organizational growth.

📌 Head of Sales Marketing (Thane)
🏢 Novota Thermotech Private
📍 Thane