Division: Buzzzworth - EvolutionCo Group | Full-time

About Buzzzworth

Buzzzworth is the marketing and content division of EvolutionCo Group, bringing together strategy, creativity, technology and AI to help brands connect with their audiences and grow.

We are looking for a Head of Marketing to lead Buzzzworth’s marketing services, client mandates and team. The ideal candidate brings a strong foundation in digital marketing, brand and campaign strategy, with experience translating business objectives into effective campaigns across social media, paid media, content and other marketing channels. Agency experience is strongly preferred.

About the Role

You will own the strategic direction and delivery of marketing mandates across Buzzzworth’s client portfolio—from understanding a brief and building the strategy to guiding execution, reviewing performance and growing client relationships.

This is a hands-on leadership role requiring strategic thinking, creative judgement, commercial understanding and the ability to manage multiple clients and teams.

Key Responsibilities

1. Marketing & Campaign Strategy

- Develop integrated marketing strategies aligned with each client’s business objectives, audience and brand positioning.
- Lead digital strategy, campaign planning, go-to-market initiatives and monthly or quarterly marketing roadmaps.
- Define the role of each channel, campaign messaging, content pillars, budgets and measurable success metrics.
- Turn consumer insights, competitor research and performance data into clear recommendations and actionable briefs.

2. Social Media & Integrated Marketing Services

- Oversee social media strategy, content calendars, creative campaigns, community management and online reputation management.
- Lead paid media planning and performance reviews across platforms such as Meta, Google and LinkedIn, working closely with specialists.
- Guide content marketing, influencer collaborations, video, SEO/AEO and other relevant services as part of integrated client mandates.
- Ensure organic content,



paid campaigns and wider marketing activities work towards shared objectives.
- Evaluate AI tools and emerging formats to improve research, creative development, execution and optimisation.

3. Client Leadership & Business Growth

- Serve as a senior strategic partner to clients, leading presentations, planning discussions and performance reviews.
- Translate client briefs into clear scopes, deliverables, timelines and team responsibilities.
- Proactively identify opportunities to improve results, retain accounts and expand mandates.
- Support new business pitches through research, strategic recommendations, campaign ideas and proposals.
- Partner with account management and leadership to manage expectations, scope changes and commercial commitments.

4. Team Leadership & Delivery

- Lead and mentor strategists, social media managers, content teams and paid media specialists, collaborating closely with design and production.
- Set clear briefs, priorities, ownership and quality standards across accounts.
- Review strategies, calendars, campaign concepts and reports before they are presented to clients.
- Own delivery planning, resource allocation and cross-functional coordination to ensure timely, high-quality execution.
- Build team capabilities through hiring, coaching and structured feedback.

5. Performance & Commercial Ownership

- Establish KPIs across brand awareness, engagement, traffic, lead generation and conversions, as relevant to each mandate.
- Ensure reporting explains what worked, what needs to change and what the team will do next.
- Oversee campaign budgets, resource utilisation and account profitability alongside leadership.




- Lead Buzzzworth’s own marketing, thought leadership, case studies and portfolio development to strengthen positioning and generate business opportunities.

Ideal Candidate

- Typically 6–10 years of relevant experience in digital marketing, integrated marketing or campaign strategy, including team and client leadership.
- Agency experience strongly preferred, with exposure to multiple brands, sectors and concurrent client mandates.
- A strong background in digital strategy, marketing strategy or campaign planning, supported by a portfolio of work and measurable outcomes.
- Sound understanding of social media, paid media, content, brand building and performance marketing.
- Ability to connect creative ideas with business objectives and guide specialist teams effectively.
- Confident in senior client conversations, strategic presentations and new business pitches.
- Strong commercial awareness, project ownership and people management skills.
- Comfortable moving between strategic planning, detailed reviews and day-to-day problem-solving.

What Success Looks Like

- Clear, differentiated strategies that translate into consistent execution and measurable client outcomes.
- Solid client relationships, account retention and growth through expanded mandates.
- A capable, accountable team delivering quality work on time.
- Healthy account profitability and disciplined use of resources.
- Stronger visibility and demand for Buzzzworth’s marketing services.

Pay: Up to ₹1,800,000.00 per year

Application Question(s)

- What is your current CTC? (INR P.A.)
- What is your expected CTC? (INR P.A.)
- What is your notice period?
- Where do you reside currently?
- Have you previously worked with any agency? (Yes/No)
- If selected for this role, are you willing to work from our office located at Marol, Andheri East, Mumbai? (Yes/No)

Education:
- Bachelor's (Required)

Experience:
- Digital marketing: 6 years (Required)

Language:
- English (Required)

Work Location: In person

📌 Head of Marketing (Mumbai)
🏢 EvolutionCo Digital u0026 Interactive Consultancy
📍 Mumbai