Role & responsibilities

1. Own D2C online marketing end-to-end: the performance marketing funnel, organic/content and SEO efforts, and retention/lifecycle marketing (email, re-engagement messaging)
2. Own end-to-end sales strategy & performance for the device and service portfolio, including pricing, bundling, and offer structure
3. Build and personally manage relationships with referring doctors/specialists and other referral partners: onboarding, incentive structuring, conversion tracking, and ongoing relationship maintenance
4. Build the sales enablement toolkit such as comparison materials, objection-handling guides, training content
5. Track sales performance by channel and referral partner and fine-tune ongoing sales & marketing strategy based on feedback
6. Own marketing analytics and attribution cost per acquisition by channel, lead-to-conversion velocity, campaign ROI etc.
7. Plan and execute launches, activations, and promotional campaigns designed to build awareness and drive conversion together, not one at the expense of the other
8. Define and own brand strategy and positioning and ensure consistency across marketing, sales, and partner-facing materials
9. Track brand health & equity (awareness, consideration, trust)




10. Negotiate OEM/brand-principal commercial terms, ensure marketing and sales practices meet applicable medical device and advertising compliance, and take on full P&L; ownership and expansion leadership as the business scales

Preferred candidate profile a. 5-10 years in a commercial/product role in D2C healthtech, medtech, or pharmaceutical sales (regulated consumer health category) b.

Experience building or managing referral-partner or channel-partner programmes with clinics, doctors, or B2B accounts c. Willingness to drive strategy (pricing, portfolio, bundles) as well as hands-on execution (enablement material, campaign coordination, partner onboarding), since this role has no team to delegate the unglamorous work to at the outset d. Direct experience negotiating with OEMs/brand principals on supply terms, training, and promotional support e.

Working fluency with unit economics (CAC, LTV, margin, attach/retention rates etc.)

f. Familiarity with medical device advertising/claims regulations in the relevant market g. Exposure to specialist/hospital partnership structures

📌 Head of Growth / Sales Manager / Business Manager (Gurugram)
🏢 VSUPPORT
📍 Gurugram