? Bengaluru | 7–12+ years experience

Biglilpeople is a growing kidswear brand creating comfortable, thoughtfully designed Indianwear and everyday clothing for little people.

We’re looking for a Head of Brand & Marketing to build and scale our marketing engine — from brand and organic growth to performance marketing, CRM and customer retention.

What you'll own?

- Brand & Growth: Build a distinctive brand that parents remember, trust and choose.
- Organic → Revenue: Turn organic traffic, content and SEO into measurable revenue through CRO, merchandising and better customer journeys.
- Paid Growth: Build a scalable Meta & Google Ads system across acquisition, retargeting, creative testing, optimisation and scaling.
- Customer Growth: Build CRM, retention and repeat-purchase systems across Email, WhatsApp and other channels.
- Content & Creative: Build a strong engine across social, creators, campaigns, product storytelling and performance creatives.
- Omnichannel: Connect our website, marketplaces, retail stores and digital marketing into one growth ecosystem.
- Analytics: Own key metrics including CAC, ROAS, MER, conversion, AOV, LTV, retention and channel performance.
- Partnerships: Identify relevant collaborations across kids, parenting, lifestyle and consumer brands.





Who we're looking for?

We’re specifically looking for someone who has strong experience in kidswear or a kids/children-related category, with a deep understanding of parents as a target audience and purchase decision-makers.

You should understand:

- How parents discover and evaluate brands for their children
- What builds trust with parents
- Parent purchase behaviour and customer journeys
- How to balance brand love with measurable growth
- How to turn first-time customers into repeat customers

You should be:

- Commercially minded and highly analytical
- Robust across Brand + Performance Marketing
- Experienced with Meta, Google, SEO, CRO and CRM
- Comfortable owning revenue and growth metrics
- Strong at building teams, agencies and scalable marketing systems
- Comfortable moving from strategy → execution → measurement

What success looks like?

A stronger brand. More organic revenue. A scalable paid acquisition engine. Higher conversion and retention. More customers and better marketing economics.

If you’ve built brands for kids, families or parents and know how to turn that understanding into growth, we’d love to hear from you.

📌 Head of Brand & Marketing (Bengaluru)
🏢 biglilpeople
📍 Bengaluru