Head Domestic Sales, Power Transformers & Reactors

Function: Sales & Business Development – Domestic Business Unit: Power Transformers & Services

Market Scope: Domestic India Location: Corporate HQ, with pan-India travel

Reporting To: Managing Director (MD) Peer Group (Leadership Team): Head – Plant / Manufacturing, Head – Finance, Head – Design/Engineering, and other functional heads reporting to MD

Direct Reports: Regional AGMs – TBCB (Utility), Oil & Gas, Industry, Data Centers

Organization Fit

This is a flat-structure leadership role with no layer between it and the MD, and no layer between it and the four Regional AGMs. It is the single point of national commercial accountability for domestic Power Transformer & Reactor sales, functioning as the sales/commercial peer to Plant, Design and Finance on the MD's core team.

Role Purpose

Own the full domestic sales P&L; for Power Transformers & Reactors as a member of the company's core leadership team — setting national sales strategy, driving order booking, revenue and profitability across all domestic segments (TBCB/Utility, Oil & Gas, Industry, Data Centers), and providing the commercial voice on the MD's leadership team alongside Manufacturing, Design and Finance.

Key Responsibilities

- Own the domestic sales P&L; — order booking, revenue, contribution margin and receivables — for Power Transformers & Reactors nationally.
- Set the annual domestic sales strategy, segment mix (TBCB/Utility, Oil & Gas, Industry, Data Centers) and pricing framework, and translate it into targets for the Regional AGM team.
- Lead, coach and hold the four Regional AGMs accountable for pipeline, conversion and collections performance.
- Personally own the highest-value, highest-risk deals — CXO-level utility/EPC/developer relationships, and commercial decisions beyond AGM-level Delegation of Authority.




- Represent domestic sales on the leadership team: align with Head – Plant on capacity and delivery commitments, Head – Design on technical differentiation and customisation, and Finance on pricing, credit and working capital.
- Own the national demand forecast that drives production planning and capacity allocation at the Plant.
- Build and maintain competitive intelligence on domestic Transformer & Reactor players — capacity, pricing, technology and win/loss patterns.
- Own national vendor/OEM approval and empanelment strategy with major utilities, EPCs, industrial groups and consultants.
- Build bench strength in the Regional AGM layer as part of the function's succession planning.
- Own commercial-approval discipline — pricing, discounting, payment terms, LDs — ensuring consistency and profitability across all four segments.
- Report sales performance, pipeline health and commercial risk directly to the MD and leadership team on a defined cadence.

Key Deliverables / KPIs

- Total domestic order booking and revenue vs. annual budget
- Contribution margin / profitability by segment
- Collections / DSO
- Forecast accuracy (feeding Plant capacity planning)
- Regional AGM team performance — order booking, conversion, pipeline health
- Strategic, CXO-level account wins

Experience & Eligibility

20–25+ years in the Power Transformer & Reactor industry,



with a substantial portion in senior commercial/sales leadership carrying full P&L; accountability — not individual account ownership alone.

- Must have direct, demonstrable commercial experience across both Power Transformers and Reactors (e.g. shunt / current-limiting reactors) — not transformers alone with reactor exposure assumed.
- Must have led multi-regional or national sales teams, ideally spanning more than one of the four domestic segments (TBCB/Utility, Oil & Gas, Industry, Data Centers).
- Proven track record of CXO-level relationships with CTU/STU/DISCOM leadership, large industrial groups, EPCs and/or data-center developers.
- Must carry a track record of direct commercial/P&L; ownership — candidates from design, manufacturing, quality, service/execution, or corporate strategy/marketing-communications backgrounds without direct order-booking accountability are not a fit, regardless of seniority or industry tenure.
- Experience must be domestic-India-market-led; export sales leadership alone does not qualify.

Qualification

- B.E. / B.Tech – Electrical Engineering (mandatory at this level, given the technical depth required in specification and contract negotiation).
- MBA / PGDM is a robust advantage for a role of this scope — not a substitute for hands-on Transformer/Reactor deal-closing and P&L; leadership experience.

Key Competencies

- National sales P&L; ownership and strategic planning
- Transformer & Reactor product/technology and market depth across all domestic segments
- CXO-level negotiation and relationship management
- Cross-functional leadership as a peer to Plant, Design and Finance on the MD's leadership team
- Talent development and succession planning within the sales organisation
- Demand forecasting and S&OP; linkage with manufacturing
- Governance and commercial-risk discipline (DOA, contract risk, pricing integrity)

📌 Head Domestic Sales - Power Transformers & Reactors (Gurugram)
🏢 SkipperSeil
📍 Gurugram