Strategic Responsibilities

- Define the overall digital marketing strategy aligned with business goals and revenue targets

- Set annual/quarterly digital marketing budgets and allocate spend across channels

- Identify current digital channels, platforms, and technologies worth investing in

- Own the digital marketing roadmap and OKRs/KPIs

Team & People Management

- Lead and mentor a team (SEO, SEM/PPC, social media, content, email marketing, analytics specialists)

- Hire, train, and evaluate team performance

- Coordinate with external agencies, freelancers, or vendors

Channel Oversight

- Paid media: Google Ads, Meta Ads, programmatic campaign strategy and ROAS optimization

- SEO: organic search visibility, website performance

- Content marketing: content calendar, brand voice, video/blog strategy

- Social media: platform strategy, community management, influencer partnerships

- Email/CRM marketing: automation, segmentation, retention campaigns

- Website/UX: landing pages, conversion rate optimization (CRO)

Analytics & Reporting





- Track performance metrics (traffic, leads, conversions, CAC, LTV, ROI)

- Present data-driven reports and insights to leadership/clients

- A/B testing and continuous optimization based on data

Cross-functional Collaboration

- Work closely with sales, product, and design teams

- Align digital campaigns with offline/traditional marketing (especially relevant for integrated campaigns like cinema ads, OOH, apartment screens)

- Ensure brand consistency across all digital touchpoints

Client/Stakeholder Management (agency-side)

- Manage client relationships and expectations

- Present proposals, campaign results, and strategic recommendations

- Handle client feedback and campaign pivots

Innovation & Compliance

- Stay updated on platform algorithm changes, privacy laws (GDPR, data protection), and industry trends

- Explore emerging tools (AI-driven marketing, automation platforms)

📌 Head Digital Marketing (Chennai)
🏢 Alok Infotech
📍 Chennai