Key Responsibilities

1. Marketing &

- Growth Strategy

- Own the overall marketing and growth strategy across digital acquisition, conversion, retention, and repeat customer growth.

- Define marketing goals, budgets, KPIs, channel strategy, and growth plans aligned with business objectives.

- Build scalable acquisition strategies across multiple loan products, brands, customer segments, and geographies.

- Identify recent growth opportunities across channels, products, customer cohorts, and markets.

- Work closely with Business, Product, Technology, Credit, Operations, and Finance teams to drive overall business growth.

2.

Performance

Marketing &

- Customer Acquisition

- Lead performance marketing across Google Ads, Meta Ads, and other digital acquisition channels.

- Own campaign strategy, budget allocation, CAC/CPA, lead quality, application rate, approval rate, disbursal rate, and ROI.

- Develop strategies to scale acquisition while maintaining sustainable customer acquisition costs.

- Continuously optimize campaigns based on the complete funnel rather than only leads or clicks.

- Work with technology and analytics teams to improve attribution, tracking, audience segmentation, and campaign-level reporting.

- Evaluate new acquisition channels and emerging digital marketing opportunities.

3. CRM &

- Lifecycle Marketing

- Own customer engagement and lifecycle marketing across WhatsApp, SMS, Push Notifications, and other communication channels.

- Build automated journeys for customers who drop off at different stages of the loan journey.

- Lead the use of platforms such as CleverTap, WebEngage to create personalized nudges and automated customer journeys.

- Measure the incremental impact of lifecycle communication on application, conversion, and disbursal.

- Develop re-application, repeat-loan, repayment, retention, and cross-sell campaigns.





- Segment customers based on behavior, loan history, eligibility, engagement, and lifecycle stage.

4. Creative &

- Content Strategy

- Lead the creative strategy for performance marketing campaigns across static, video, motion graphics, and other formats.

- Work closely with designers, motion graphic designers, video editors, and content teams to develop high-performing creatives.

- Establish a structured creative testing framework covering hooks, messaging, formats, CTAs, customer pain points, and visual concepts.

- Analyze creative performance and continuously improve campaign assets based on data.

- Ensure communication is aligned with the brand, product proposition, customer segment, and applicable regulatory requirements.

5. Affiliate &

- Partner Marketing

- Build and manage affiliate and performance-partner acquisition programs.

- Develop partner acquisition models, commercial structures, KPIs, and performance benchmarks.

- Monitor lead quality, conversion, disbursal, payout, and ROI by partner.

- Identify and scale high-performing partners while improving underperforming partner relationships.

- Work closely with Finance and Operations teams on partner reconciliation, invoices, payouts, and performance validation.

- Establish a culture of experimentation, data-driven decision-making, and continuous optimization.

- Coordinate closely with Product, Technology, Credit, Operations, Finance, and Business teams.

6. Brand &

- Product Marketing

- Develop positioning and communication strategies for different loan products and customer segments.

- Ensure consistency across website, advertising, CRM communication, social media, and other customer touchpoints.

- Work with Product and Business teams on the launch and marketing of new financial products.

- Translate complex financial products into simple, customer-friendly propositions.Role & responsibilities

Preferred candidate profile

📌 Head Digital Marketing (Gurugram)
🏢 Solomon Capital
📍 Gurugram