- Design GTM strategy and distribution execution plan involved in bringing a credit product or service to the market and positive exposure in Digital lending.

- Develop a comprehensive go-to-market strategy for credit distribution, including identifying target customer segments and positioning the credit products effectively across the nation.

- Understand the Credit products and unique features – Personal loan, business loan, Gold loan and other credit products.

- Create marketing plans and campaigns to promote the credit products. This may involve working with cross-function teams Credit product and alliances team, marketing teams to develop messaging, collateral, and advertising materials

- Equip the sales team with the necessary tools, training, and resources to effectively sell credit products. This includes sales training and creating sales materials.

- Establish and manage partnerships with cross-function teams – Credit/Finance/Sales/Care or other distribution channels to expand the reach of credit products.

📌 GTM Lead - Credit Business (Noida)
🏢 Consulting Krew Private
📍 Noida