Growth Marketing Manager for SEO, GEO, Web & Social

Location: Mumbai

Role Type: Full time

Experience Required: 5-7 Years

About the role

We're looking for a Growth Marketing Manager to own the full funnel from visibility to lead - organic and AI search, our website, and social - and turn that visibility into measurable pipeline. Much of the audience we're targeting doesn't know us yet, so how we show up in search, AI platforms, and social has to convert, not just attract attention.

This is a hands-on owner's role: you'll run SEO and GEO strategy, manage the website directly, run social, and constantly test and optimise what's actually driving leads.

What you'll do

- Own SEO strategy end to end: keyword research, on-page optimisation, technical SEO, and content briefs that rank
- Own GEO (Generative Engine Optimisation) — structuring content so it gets surfaced and cited by ChatGPT, Perplexity, Google AI Overviews, and other AI search platforms
- Manage the WordPress website directly: page builds, landing pages, on-page changes, Core Web Vitals, and general site upkeep
- Own social media management: content calendar, scheduling, posting, and community engagement across relevant channels (e.g. LinkedIn, X)
- Run growth experiments — A/B test landing pages, CTAs, forms, and social/email hooks to improve conversion
- Own conversion rate optimisation (CRO) across the site and campaigns — not just growing traffic, but growing what traffic converts to
- Run lightweight paid support where it accelerates growth (retargeting, boosted posts, paid search) alongside organic efforts
- Own lead capture and handoff: forms, lead scoring,



and clean handoff into the CRM so growth work closes the loop into pipeline
- Set and own growth metrics — organic traffic, AI search visibility, conversion rate, MQLs, and pipeline contribution — and report on what's working
- Coordinate with content and design for the assets SEO, GEO, social, and growth experiments need

What you'll bring

- Strong, hands-on SEO experience — keyword research, on-page, technical fundamentals, and measurable ranking results
- Practical GEO experience or a explicit grasp of how AI search platforms surface and cite content
- Confident managing a WordPress site independently — building pages, editing content, basic troubleshooting
- Experience running social media for a B2B brand — planning, posting, and reading engagement data
- Experience with A/B testing, CRO, and experimentation tools (e.g. Hotjar, VWO, or similar)
- Comfortable owning numeric growth targets — MQLs, conversion rate, CPL — not just visibility metrics
- Comfortable with GA4 and basic web/social analytics tools
- Highly organised — you keep content calendars, trackers, and reporting tidy by instinct

Nice to have

- Experience marketing into the SAP, Acumatica, or wider ERP/tech ecosystem
- Basic design skills (Canva or similar) for quick social/web assets
- Familiarity with social scheduling tools (Buffer, Hootsuite, or similar)
- Light paid media experience (Google Ads, LinkedIn Ads)

Job Type: Full-time

Application Question(s)

- What is your current CTC? (in LPA)
- What is your expected CTC? (in LPA)
- What is the notice period? (in days)
- Kindly mention your current location?
- How many years of experience do you have as in SEO, GEO, website management and digital marketing?

Work Location: In person

📌 Growth Marketing Manager (Mumbai)
🏢 Percipere
📍 Mumbai