Job Role Growth Marketing & Partnerships Manager

Location: Thane, Mumbai

Experience: 4–7 years

Role Type: Individual Contributor

Role Overview

We are looking for a hands-on Growth Marketing & Partnerships Manager to drive marketing, content, influencer collaborations, partnerships and lead conversion across a portfolio of digital businesses.

This is an individual-contributor role requiring someone who can combine strategic thinking with hands-on execution. The person will work closely with Performance Marketing, Design, Content, Sales and Product teams and take ownership of translating marketing activities into qualified leads, opportunities and measurable business outcomes.

Key Responsibilities

Performance Marketing

- Work closely with the performance marketing team to plan and execute campaigns across Google, Meta and other relevant channels.
- Review campaign performance, lead quality, conversion rates and cost per acquisition.
- Ensure campaigns align with business priorities, target markets and sales requirements.
- Recommend improvements to campaign messaging, audiences, landing pages and lead-generation funnels.

Social Media & Content
- Develop monthly social-media and content calendars for multiple business verticals.
- Work with designers, video editors and content writers to create posts, reels, videos, articles and campaign assets.
- Ensure content is consistent with each brand's positioning and business objectives.
- Review performance and improve content based on engagement, traffic and lead generation.

Influencer Marketing
- Identify and engage relevant influencers across Instagram and YouTube.
- Use Upfluence or similar platforms to identify, shortlist and manage influencer collaborations.
- Develop influencer briefs, negotiate deliverables and coordinate campaign execution.
- Track publication, engagement, traffic, enquiries and campaign outcomes.
- Build longer-term relationships with suitable creators rather than relying only on one-time promotions.

Organic & AI-Led Content




- Develop and execute organic content strategies across social media, websites and search platforms.
- Work with content writers on articles, landing pages, social posts, videos and other marketing assets.
- Use AI tools for research, topic discovery, first drafts, repurposing and content optimisation.
- Ensure AI-assisted content is fact-checked and aligned with brand standards.
- Build content around customer questions, search intent, market trends and sales opportunities.

Lead Management & Sales Coordination
- Work closely with Sales to understand the quality and status of incoming leads.
- Analyse which campaigns and channels generate qualified and winning leads.
- Identify gaps in lead follow-up and recommend actions to improve conversion.
- Connect marketing activity with actual sales and revenue outcomes.
- Maintain appropriate lead and campaign information through CRM/reporting systems.

Partnerships & Backlinks
- Identify partnership opportunities with businesses, publishers, communities, creators and industry platforms.
- Develop collaborations such as guest articles, webinars, referral arrangements, co-marketing and content exchanges.
- Build partnerships that improve visibility, credibility, referral traffic and quality backlinks.
- Coordinate with Content and SEO teams to support the wider organic-growth strategy.

B2B Pre-Sales
- Conduct initial discovery calls with prospective B2B customers.
- Understand their business requirements, challenges, timelines and decision-making process.
- Present the relevant solution and qualify opportunities before handover to Sales or Leadership.
- Maintain accurate notes, follow-up actions and lead status in the CRM.
- Support proposals,



presentations, case studies and other pre-sales materials.

Marketing Strategy & Execution
- Develop practical marketing strategies for multiple digital businesses across B2C and B2B markets.
- Define target audiences, positioning, messaging, acquisition channels and campaign priorities.
- Research competitors, customer behaviour and market opportunities.
- Develop monthly and quarterly marketing plans.
- Coordinate execution across internal teams and external partners.

Candidate Profile
- 4–7 years of experience in growth marketing, digital marketing, brand marketing or integrated marketing.
- Hands-on experience working across performance marketing, social media and content.
- Practical experience managing influencer campaigns.
- Experience with Google Ads, Meta Ads, Google Analytics, CRM systems and marketing reporting.
- Solid understanding of organic content, SEO and backlinks.
- Experience working with Sales and analysing lead quality and conversion.
- Comfortable conducting initial B2B discovery/pre-sales conversations.
- Able to manage marketing activities across multiple brands or business verticals.
- Strong communication, coordination and follow-through.
- Comfortable using AI tools for research, content creation, campaign planning and productivity.
- Data-oriented, with the ability to connect marketing activities with qualified leads, conversions and revenue.
- Comfortable working independently in a hands-on individual-contributor role.

Key Performance Indicators
- Growth in qualified leads.
- Lead-to-opportunity and lead-to-customer conversion.
- Cost per qualified lead and customer acquisition cost.
- Organic traffic and content-driven enquiries.
- Quality and outcomes of influencer collaborations.
- Partnership collaborations and quality backlinks.
- B2B meetings and qualified opportunities generated.
- Timely execution of campaigns and marketing calendars.
- Contribution of marketing activities to business outcomes and revenue.

📌 Growth Marketing Manager (Mumbai)
🏢 Manpowergroup Services India
📍 Mumbai