CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.

We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.

If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.

About the Role

We are hiring a Growth Lead whose core job is to grow the company. Not just manage the marketing funnel we already have, but find, test, and scale the next set of channels and approaches that get us there faster. This is fundamentally a growth role, and marketing is the lever.

This is not a "run the ad accounts" role, and it is not a "write nice content" role. Our content and performance teams already execute well within the current playbook. What is missing is the person who decides what the playbook should become next.

Someone who sees that a 15-person birthday and a 200-person corporate event are different buyers, builds a segmentation and messaging strategy around that, and then goes further: finds which channels and approaches, beyond what we already run, can be tested, proven, and scaled.

You will have direct ownership of the marketing function and the people in it. This is not an advisory seat. You are accountable for growth, not a strategy deck, and not just holding the line on current numbers.

We need someone who has done this before.



Someone who can point to a previous company where they took a growth funnel or a set of channels and scaled it. Not someone learning how to scale for the first time on our budget.

What You'll Own

- Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns.
- Full-funnel numbers: Own acquisition through retention and repeat orders. Awareness, conversion, and (through CleverTap-driven engagement) repeat behavior, as one connected funnel, not separate metrics.
- Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run. This role exists to grow the funnel, not just optimize what is already there.
- Team leadership: Directly lead our content and performance marketing team. Set direction, review output against strategy, and raise the bar on craft and rigor.
- Message-to-channel translation: Decide what we say, to whom, and on which channel, and brief the content and performance teams accordingly.
- Data-driven iteration: Use CleverTap (engagement), AppsFlyer (attribution), and Mixpanel (product analytics) to keep testing and refining segmentation, messaging, and channel mix. This is about interpretation and strategy, not tool administration. Engineering and ops own the technical setup.
- Reporting: Give the founders explicit, funnel-level visibility. What is working, what isn't, and why.

Required Skills & Background

- A proven, quantifiable track record of scaling a marketing funnel, channel, or revenue line at a previous company. Able to speak concretely about what it was before, what it grew to, and what they specifically did to get it there. This is not a first-time-at-scale hire.




- 5 to 8 years in marketing, with real time spent owning and scaling a funnel (acquisition and retention), not just running channels or maintaining what exists.
- Experience identifying, testing, and scaling new marketing channels or approaches beyond an existing playbook, not just optimizing what is already running.
- Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data and drawing strategic conclusions from it, without needing to build the pipelines themselves.
- Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role.

- Experience managing a team (content and/or performance). This role leads people, not just plans.
- Working familiarity with engagement, attribution, and analytics platforms (CleverTap, AppsFlyer, Mixpanel, or direct equivalents), from the strategy and interpretation side.
- Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record.
- Consumer internet, D2C, e-commerce, or marketplace background strongly preferred.

Extra credit for a business with real customer-segment diversity, not a single-SKU product.

Good to Have

- Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings).
- Prior experience at an early-stage startup where they built the growth function rather than inheriting one.
- Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally.

What We Offer

- Direct ownership of the marketing function, reporting to the founders.
- Competitive pay, with ESOP and ownership options so your upside grows with the company's.
- A team that already executes well. Your job is to point it in the right direction, not build it from zero.
- Real accountability: funnel numbers, not vanity metrics.
- Fast growth and more scope as the company scales.

📌 Growth Marketing Manager (Hyderabad)
🏢 Craft My Plate
📍 Hyderabad