Growth & Marketing Lead

Location: India

Experience: 1-4 years

Type: Full time

We're hiring a marketer who thinks differently.

Our client, a fast-growing travel tech company, is redefining how consumers plan and book travel in India. We're looking for a sharp, creative and entrepreneurial marketer to take their brand to the next level.

This isn't a role for someone who wants to manage content calendars or run predefined campaigns. We want someone who asks "what can we do that nobody else is doing" and tests the idea by evening.

Someone who knows great marketing isn't about impressions. It's about curiosity, attention, downloads, and a brand people remember.

If growth and marketing is your passion, if you dream about it, if you're always chasing something current, creative, and innovative, we want to hear from you.

What you'll do

- Own consumer growth and marketing strategy across digital and offline channels
- Build unconventional campaigns that make people stop, notice, and talk
- Run growth experiments across social, performance, influencers, referrals, partnerships, and emerging channels
- Turn product capabilities into stories and experiences people want to share
- Own content across Instagram, LinkedIn, YouTube, and other key platforms
- Build campaigns around key consumer moments: travel, festivals, events, and everyday journeys
- Move fast: experiment, measure, learn, iterate
- Track acquisition, engagement, conversion, and retention, and optimize continuously
- Spot emerging trends and platforms before they go mainstream
- Help build a brand people love, not just another app

What we're looking for

- 1–4 years of strong growth or marketing experience, ideally in consumer tech, travel, mobility, fintech, or e-commerce
- A track record of campaigns that delivered measurable results




- Sharp instincts for what captures attention
- A genuine growth mindset: you'd rather test and learn than wait for the perfect plan
- Strong grip on digital marketing, content, influencers, and performance channels
- Comfort with data and using it to make decisions
- Excellent storytelling and communication skills
- High ownership, energy, and bias toward action

You'll stand out if...

- You've built a campaign that went unexpectedly viral or drove real organic traction
- You've grown a consumer brand, community, or product from an early stage
- You can show a portfolio of campaigns or growth experiments
- You experiment with AI and new tools to build better marketing
- You have strong opinions on what makes great marketing, and the guts to test them
- You're the kind of person who screenshots a great ad on the street and thinks "how do we do this better"
- You can turn a ₹10,000 experiment into an idea worth ₹10 lakh

What success looks like In your first 3 to 6 months: build awareness, drive downloads, create engagement, build advocacy, accelerate growth. You'll have real ownership over how this brand goes to market in India.

Why this role

No layers of approval, no predefined playbooks. You'll shape the brand, the growth engine, and the consumer experience from an early stage.

How to apply

Forget the standard resume drop. Tell us a story instead.

Share a campaign or growth idea you've worked on, big or small. Walk us through what you set out to do, what actually happened, and the outcome. Then tell us about a challenge that came up along the way and how you solved it. We want to see how you think, not just what you've done.

Along with your CV, send us this story and a portfolio or examples if you have them at [email protected] with subject Growth & Marketing Lead - .

📌 Growth & Marketing Lead (India)
🏢 North Star Identity
📍 India