We're looking for someone to own cold outbound and email-led demand generation — building and running the campaigns that fill our pipeline through email and LinkedIn.
Responsibilities
- Plan, write, and run cold email campaigns: list building/enrichment, sequencing, A/B testing subject lines and copy
- Run LinkedIn outbound: connection and DM sequences for lead generation
- Manage webinar promotion end to end: pre-event registration campaigns, reminder sequences, post-event follow-up
- Ideate and manage the broader email marketing calendar (nurture flows, newsletters, product announcements)
- Monitor deliverability (domain health, SPF/DKIM/DMARC basics) and reply/booking rates; report weekly
Requirements
- Fresher to 2 years of experience, with good communication skills. Experience in B2B SaaS email marketing, demand generation,
or SDR-adjacent outbound is preferred.
- Hands-on experience with cold email tools (Instantly, Smartlead, Apollo, or Lemlist)
- Experience with an email/CRM platform (HubSpot, ActiveCampaign, Mailchimp, or similar)
- Strong short-form copywriting — cold emails live or die on the first two lines
- Comfortable owning a number (replies, meetings booked, registrations) and iterating quick on what isn't working
Nice to have
- Experience running outbound campaigns targeting a specific vertical/ICP (dimension-priced products, ecommerce, print/packaging)
- Familiarity with LinkedIn Sales Navigator
Success metrics (first 6 months)
- Open and reply rates against benchmark
- Meetings/demos booked from outbound
- Webinar registration and attendance numbers
- MQLs generated through email/LinkedIn