Role Summary -

MediBuddy Surgery Care simplifies the surgical journey for patients from diagnosis to discharge through a network of 7,500+ hospitals, 50+ covered surgical conditions (ophthalmology, orthopedics, general surgery, gynecology, and more), and 50,000+ surgeries facilitated to date. We're looking for a Growth Lead to own demand generation and lead acquisition for this vertical an individual-contributor role responsible for personally building and scaling the channels that bring patient leads into the surgery funnel. This role's KRAs center on lead volume, channel mix, and cost-efficiency.

Key Responsibilities -

Demand Generation & Lead Acquisition

- Own the vertical's lead acquisition targets (volume) across paid, organic, referral, and partnership channels; manage cost-per-lead within budget.
- Plan and execute acquisition programs performance marketing, SEO/content, hospital tie-ups, doctor referrals, and insurer/TPA partnerships with marketing, and pilot recent high-intent sources (e.g., OPD/diagnostic cross-sell).

Lead Sourcing & Funnel Operations

- Personally own top-of-funnel metrics (leads generated, cost-per-lead) and continuously improve lead capture/handoff processes (SLA discipline) to Counseling.
- Design and run structured A/B tests on acquisition messaging, ad creatives, and landing pages to improve lead volume.

Partnerships & Cross-Functional Collaboration

- Partner with Counseling / Sales, the hospital network,



and Care Buddy teams for channel-performance feedback; work with product/engineering to improve top-of-funnel experiences.
- Collaborate with marketing, brand, and content on campaigns and specialty messaging; liaise with finance on channel/media budgets and ROI.

Data, Reporting & Strategy

- Own the acquisition dashboard (leads, cost per lead, channel mix) and present performance and learnings to leadership.
- Build the quarterly demand-generation roadmap for Surgery Care in line with MediBuddy's overall growth strategy.

Requirements & Skills -

Requirements :

- 4-7 years in growth, demand generation, or performance marketing (IC role, no direct reports).
- Healthcare, healthtech, insurtech, or high-velocity D2C / services marketplace experience preferred.
- Proven track record owning lead acquisition end-to-end strategy, budget, and execution.
- Bachelor's required; MBA or equivalent preferred.

Skills :

- Strong analytical skills; comfortable with dashboards and CRM / lead-management tools.
- Hands-on performance marketing across paid, SEO/content, referral, and partnership channels.
- Strong ownership mindset — drives outcomes independently across multiple channels.
- Cross-functional stakeholder management (marketing, hospitals, product, finance, Counseling).
- Comfort with structured experimentation (A/B testing) and budget ownership

📌 Growth Manager (Bengaluru)
🏢 Medibuddy
📍 Bengaluru