About the Role

We are looking for a Growth Content Lead (B2C) who has hands-on experience building organic growth and content engines from zero to one.

You will own the journey from understanding consumer behaviour and developing the right narrative to building distribution channels and converting audiences into app sign-ups.

This is an individual contributor role. You should be comfortable working independently, testing ideas quickly, working with data and executing strategies yourself.

Key Responsibilities

- Develop and execute the initial Go-to-Market (GTM) strategy with the founders.
- Build the B2C user acquisition strategy from scratch.
- Develop organic content and distribution engines across relevant platforms.
- Own content strategy, positioning, storytelling and audience development.
- Manage and grow presence across:
- LinkedIn
- Instagram
- YouTube
- Newsletters
- Other relevant consumer channels
- Identify recent platforms, content formats and growth tactics.
- Create content strategies that build trust and drive app sign-ups.
- Understand user behaviour and convert insights into content and growth experiments.
- Track acquisition, engagement, conversion and other growth metrics.
- Use analytics and numbers to evaluate performance and improve campaigns.
- Personally execute growth initiatives or coordinate execution with available support.
- Identify and acquire early users through hands-on growth activities.
- Work directly with founders in a fast-moving startup environment.

Mandatory Requirements

Candidates must meet the following requirements:

- 4+ years of relevant experience in B2C content, growth marketing, organic growth or a related field.
- Proven experience building an organic content or growth engine from zero to one.
- Experience working at a B2C product company, consumer startup, media business or content-led consumer company.




- Must have owned the journey from consumer/user behaviour → content/narrative → distribution → acquisition/conversion.
- Hands-on experience with multiple consumer channels such as LinkedIn, Instagram, YouTube and newsletters.
- Strong understanding of content-led user acquisition and modern social media ecosystems.
- Proven experience with GTM, positioning, storytelling and audience growth.
- Strong analytical ability and comfort working with metrics, numbers and user data.
- Must be comfortable working as an Individual Contributor without an initial team.
- Must be comfortable working in a seed-stage startup with changing priorities and high ownership.
- Candidates should demonstrate reasonable career stability. Frequent job-hopping will not be considered.
- Maximum notice period: 30 days.
- Willingness to work 5 days a week from the Bengaluru office.
- Candidates currently working at Stable Money will not be considered.
- Candidates must be comfortable with the compensation structure: current CTC matching + ESOPs, with no salary hike.

Preferred Background

Experience in any of the following is preferred:

- Consumer fintech / WealthTech
- Consumer technology
- Content-first startups
- Media and digital content businesses
- Consumer apps
- High-growth B2C startups
- Content-led growth businesses

Fintech experience is an advantage but not mandatory if the candidate has strong B2C growth and content experience.

What We're Looking For The ideal candidate is someone who has built something from scratch,



rather than only managing an established content or marketing function.

Pay: ₹1,300,000.00 - ₹2,500,000.00 per year

Application Question(s)

- Which channels have you owned hands-on (LinkedIn, Instagram, YouTube, newsletters, other)?

- The company will match your current CTC and offer ESOPs, but there won't be a salary hike. Would you be comfortable with that?
- If not currently based in Bangalore, are you open to relocating to Bangalore for this opportunity?
- Any offers in hand or interviews in advanced stages?
- Anything else the hiring team should know about this candidate?
- Have you personally built an organic content or growth engine from scratch for a B2C product/company? If yes, please describe what you built, the channels used, and the measurable results achieved.
- Describe one B2C content initiative where you were responsible for taking the user from content discovery to conversion/sign-up. What was your approach and what conversion or acquisition metrics did you achieve?
- Have you independently developed or executed a Go-to-Market strategy for a consumer product? Please explain the product, target audience, positioning, channels used, and outcome.
- Which growth and content metrics do you regularly track? Please provide an example where your analysis of user/content data led you to change your strategy and improved results.
- This is an Individual Contributor role where you will initially be responsible for strategy and execution yourself. Are you comfortable personally creating/briefing content, managing distribution, testing channels, analyzing performance, and iterating without an existing team?
- Please list your previous companies, duration at each company, and briefly mention which roles involved building B2C content/growth engines. Also explain any company tenure of less than 18 months.

Work Location: In person

📌 Growth Content LeadC) (Bangalore Rural)
🏢 Swetang Engineers
📍 Bangalore Rural