WealthQ is building an autonomous household CFO for India's mass-affluent. Operating as an early-stage, fast-paced product company in the banking and finance sector, the founding team offers high ownership, end-to-end module responsibility, and meaningful equity (ESOPs).
Role Overview
This is a hands-on, individual-contributor role for a strong growth and content builder with proven zero-to-one organic-growth-engine building experience. You will work directly with the founders and team to drive the initial go-to-market strategy, build user acquisition engines, and execute positioning and storytelling to drive B2C app sign-ups.
Key Responsibilities
- Drive the initial go-to-market (GTM)
strategy in close collaboration with the founders and team.
- Build and scale the user acquisition strategy from scratch.
- Identify, test, and leverage social media platforms, tools, and tactics.
- Manage social media presence and distribution across LinkedIn, Instagram, YouTube, and newsletters.
- Execute powerful positioning and storytelling to build trust and convert audiences into app sign-up customers.
- Target and acquire early users hands-on.
- Analyze metrics, work extensively with numbers and analytics, and iterate quickly based on insights.
- Execute strategies directly or coordinate execution with support where needed.
Key Skills & Competencies
- Growth Marketing
- Content Strategy & Storytelling
- Go-to-Market (GTM) Strategy
- User Acquisition
- Social Media Management
- Analytics & Data-Driven Decision Making
- Positioning
- Channels: LinkedIn, Instagram, YouTube, Newsletter Management