About the RoleWe are looking for a highly creative and execution-oriented Graphic Designer – D2C to own the visual design requirements across House of Chikankari's digital commerce ecosystem.

The role will be responsible for creating high-converting, on-brand visual communication across the website, performance marketing, CRM, campaigns, launches and other D2C touchpoints.

The ideal candidate understands that D2C design is not just about aesthetics — it is about creating compelling communication that drives clicks, engagement and conversion while maintaining a solid brand identity.

Key Responsibilities1. Website &

- E-commerce

- Design website banners, homepage creatives, collection banners and promotional modules.
- Create visuals for product launches, campaigns, offers and seasonal moments.
- Develop creatives for category and collection pages.
- Continuously improve website visual communication based on performance and customer behaviour.
- Ensure all creatives are consistent with HOC's visual identity and guidelines.

2.

Performance

Marketing

- Create high-volume static and motion creatives for Meta, Google and other paid channels.
- Develop multiple creative variations for testing different hooks, layouts, products and offers.
- Adapt campaign concepts into performance-led creatives.
- Work closely with the Performance Marketing team to understand creative performance and iterate accordingly.
- Design creatives specifically for acquisition, remarketing and conversion campaigns.

3. CRM & • Retention

- Design creatives for WhatsApp, email, push notifications and other CRM channels.
- Create sale, launch, new-arrival,



back-in-stock and retention communication.
- Develop visually strong promotional assets while maintaining brand premium-ness.

4. Campaigns & • Launches

- Translate campaign concepts into digital design assets across multiple touchpoints.
- Work closely with the Brand, Content, E-commerce and Marketing teams during launches.
- Create campaign KV adaptations, social assets, stories, banners and promotional creatives.
- Ensure timely delivery of all launch assets.

5. Social & • Content Support

- Create supporting graphics for Instagram, including stories, carousels, statics and reels covers.
- Develop typography-led and product-led social creatives.
- Support the content team with visual treatments and graphic elements where required.

6.

Design

System &

• Brand Consistency

- Maintain consistency across typography, layouts, colours, imagery and overall visual language.
- Build and maintain reusable templates for recurring D2C requirements.
- Ensure quick execution without compromising design quality.
- Keep up with evolving digital design, fashion, e-commerce and social media trends.

Key KPIs

- 100% timely delivery of D2C creative requirements.
- Creative turnaround time for campaigns and daily BAU requirements.
- Number of creative variations/tests delivered per month.




- Performance of creatives: CTR, CVR, ROAS and engagement, wherever applicable.
- Website creative refresh and implementation timelines.
- CRM creative delivery and campaign readiness.
- Brand consistency across all D2C touchpoints.
- Reduction in repetitive/ad-hoc design requirements through templates and systems.

What We're Looking For

- 2–5 years of experience in graphic design, preferably in D2C, fashion, beauty, lifestyle or e-commerce.
- Solid command of Adobe Creative Suite / Photoshop / Illustrator.
- Working knowledge of Figma; motion/video skills are a strong plus.
- Strong understanding of digital and social-first design.
- Ability to create both premium brand-led and performance-led creatives.
- Strong sense of typography, composition, colour and visual hierarchy.
- Ability to work in a fast-paced environment with multiple deadlines.
- Strong attention to detail and ownership of execution.
- Understanding of what makes an e-commerce creative clickable and conversion-oriented.

Preferred

- Experience working with fashion/lifestyle brands.
- Experience creating Meta performance creatives.
- Basic motion graphics / After Effects / Premiere Pro skills.
- Understanding of A/B testing and creative performance.
- Solid understanding of mobile-first design.

 The Ideal CandidateSomeone who can look at a campaign brief and say:

“Here is the visual idea, here are 5 ways we can execute it, and here is how we can adapt it for website, Meta, CRM and social.”

You should be fast, commercially minded, visually sharp and highly execution-oriented.

📌 Graphic Designer (Delhi)
🏢 House of Chikankari
📍 Delhi