Google Growth Specialist - Paid Search and Local Lead Generation

About the Opportunity

We are a growing U.S.-based marketing agency focused on helping local and home-service businesses generate qualified leads, booked appointments, and revenue.

As we scale, we are beginning to build part of our marketing execution and back-office operation in India. This position is one of our early key hires in India, so we are looking for someone who wants more than just another PPC job.

Initially, this will be a hands-on Google marketing role. As the company and our U.S. client base grow, a strong performer will have the opportunity to take on greater responsibility, help create processes, train future hires, and potentially grow into a leadership position within our India operation.

We want someone who wants to grow with the company and help build something, not simply manage campaigns assigned to them.

What Youll Own

Your primary responsibility will be generating high-quality local leads and booked opportunities for U.S.-based service businesses through the Google ecosystem.

You will work primarily with Google Ads, Google Local Services Ads (LSA), Google Business Profile (GBP), local search, conversion tracking, remarketing, and landing-page optimization.

Key responsibilities include

- Build, manage, and optimize Google Search Ads campaigns
- Conduct keyword research, search-term analysis, and negative keyword management
- Structure campaigns by service, location, intent, and business objective
- Manage bidding strategies, budgets, geo-targeting, and campaign performance
- Optimize toward qualified leads and booked appointments, not simply clicks or impressions
- Monitor Cost Per Lead (CPL), Cost Per Acquisition (CPA), conversion rate, and lead quality
- Set up and troubleshoot conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Analyze phone-call and form-conversion data to determine which campaigns generate real business
- Manage remarketing campaigns
- Optimize landing pages and conduct A/B testing
- Support and optimize Google Local Services Ads
- Understand and support Google Business Profile, Google Maps / Map Pack,



and local-search visibility
- Monitor account performance regularly and proactively identify problems and growth opportunities
- Prepare clear weekly performance reports with recommendations and next actions

Who Were Looking For: We are looking for a hands-on Google Ads operator, not someone whose experience is primarily managing other marketers.

The ideal candidate has 25 years of practical Google Ads / PPC experience and has personally built, managed, optimized, and scaled lead-generation campaigns.

Experience working with U.S. local-service businesses is strongly preferred. This could include HVAC, plumbing, roofing, electrical, home improvement, legal, dental, med spa, or other businesses where customers generate phone calls, form submissions, appointments, or service requests.

Direct HVAC experience is a plus, but it is NOT required.

What matters more is that you understand how to generate and optimize high-intent local leads for U.S. service businesses and can connect advertising performance to actual lead quality and business results.

Strong knowledge of Google Ads, PPC, keyword strategy, negative keywords, bidding, conversion tracking, GA4, GTM, remarketing, and landing-page optimization is important.

Experience with Google Local Services Ads, Google Business Profile, Local SEO, Google Maps / Map Pack, and call tracking is highly desirable.

You should also be able to communicate clearly in English, work independently, take ownership of your accounts, and explain why you are making specific campaign decisions.

We Care About Business Results

We are not looking for someone whose reporting ends with:

Clicks increased by 20%.”

Our focus is

Ad Spend Qualified Lead Booked Appointment Customer Revenue





You should be comfortable working with and discussing metrics such as Cost Per Lead, Cost Per Qualified Lead, Cost Per Booked Appointment, Conversion Rate, Customer Acquisition Cost, Return on Ad Spend, lead quality, booking rate, and close rate.

Growth opportunities

This role is expected to grow as the company grows.

A strong performer may eventually take responsibility for managing additional U.S. client accounts, helping create Standard Operating Procedures (SOPs), training junior specialists, participating in future hiring, reviewing campaign quality, supervising team members, and helping build our India-based marketing operation.

We are intentionally looking for someone who has the potential to become more than an individual campaign manager.

Responsibility and compensation will grow with demonstrated performance, client growth, and future leadership responsibilities.

Compensation

First 90 days: approximately 48,000 per month

After successful completion of the 90-day performance review and demonstrated ability to independently manage and optimize campaigns:

Approximately 62,000 per month.

Further compensation growth will be based on performance, responsibilities, client growth, and future leadership responsibilities.

Work Arrangement

Full-time | Remote | India-based

You will work with a U.S.-based marketing operation and support U.S. clients.

Interview Process

This will not be a theory-only interview.

Final candidates should be prepared to complete a live Google Ads campaign audit or campaign scenario and explain what they would change, why they would change it, and how they would improve results.

We care more about how you think and what you can actually do inside an account than certificates, impressive job titles, or memorized interview answers.

Candidates should also be prepared to discuss real campaigns they have personally managed, including monthly ad budgets, industries served, client locations, Cost Per Lead / CPA performance, specific improvements they made, experience with Google Local Services Ads, GA4/GTM/conversion tracking, and any anonymized results or case studies they can share.

📌 Google Growth Specialist - Paid Search & Local Lead Generation (Hyderabad)
🏢 SeaKar Marketing
📍 Hyderabad