General Manager – Sales & OperationsIndustry: Automobile / Commercial Vehicle Dealership

Experience: 12–18 Years (Same Industry Preferred)

Location: Bahadurgarh, Haryana

Employment Type: Full-time

Salary: 16 LPA (Negotiable)

Notice Period: Preferred Immediate Joiner

About the RoleWe are looking for a General Manager – Sales & Operations to lead both business growth and operational excellence for a commercial vehicle dealership.

This is a 100% outcome-oriented leadership role, where success will be measured through business results rather than activity completion.

The ideal candidate will be a Business Growth Driver + Operational Excellence Owner, capable of driving sales, market expansion, customer experience, profitability, workshop performance, and leadership accountability.

Key Responsibilities

Sales & Business Growth

- Own New CV Sales revenue, volume, and business targets.
- Drive territory expansion, market share, fleet, institutional and key-account business.
- Improve enquiry-to-booking and booking-to-retail conversion.
- Strengthen relationships with OEMs, major customers and strategic accounts.
- Build a strong, measurable sales pipeline and improve salesperson productivity.

Operations & Business Excellence

- Oversee operations across 4 workshops and ensure smooth business execution.
- Improve workshop productivity, vehicle throughput, bay utilisation and technician productivity.
- Control VOR ageing, operational bottlenecks and avoidable costs.
- Ensure DMS, SOP, OEM and compliance discipline.
- Improve customer satisfaction and resolve escalations through root-cause action.
- Optimise spares, inventory, receivables and working capital.

Leadership & Business Management

- Lead Sales, Service, Spares and support-function heads through clear business outcomes.
- Conduct structured weekly and monthly business reviews.
- Take corrective action when business targets are missed.




- Build a high-performance culture with strong accountability and succession planning.
- Represent the organisation with OEMs, customers, vendors and key stakeholders.

Key Success Measures The position will be evaluated on measurable business outcomes including:
- Revenue & PBT growth
- New CV Sales achievement
- Market share and territory penetration
- Sales conversion and team productivity
- Workshop productivity and utilisation
- VOR ageing control
- Customer satisfaction / CSI / VOC
- Cost and working-capital optimisation
- Dealer / OEM audit and process compliance
- Employee retention and leadership pipeline

Candidate Profile We are looking for a Business Leader rather than a pure Sales Head or Operations Head.

Ideal background:

- 12–18 years of experience in automobile dealership / OEM / commercial vehicle business.
- 4–5+ years in GM, Business Head, Senior Sales Head, Operations Head or equivalent leadership role.
- Solid experience across Sales + Service + Spares / dealership operations.
- Experience managing large teams and multiple locations.
- Strong understanding of dealership MIS, DMS and business dashboards.
- Proven exposure to market expansion, key accounts and business growth.
- Strong commercial understanding with hands-on operational orientation.
- Experience with Tata Motors, Ashok Leyland, Mahindra, Eicher-Volvo or similar CV dealership environment will be preferred.

Qualification
- MBA / PGDM in Sales & Marketing, Operations, General Management or equivalent.
- Automobile / Mechanical Engineering qualification will be an advantage.

Who Should Apply?

This opportunity is suited for a senior automotive leader who can move seamlessly between market growth, customer relationships, sales performance, workshop operations, profitability and people leadership.

If you have a strong track record of owning business outcomes and leading multi-functional dealership operations, we would like to hear from you.

Apply now / Share your profile with us at (phone hidden).

📌 GM Sales & Operation (Bahadurgarh)
🏢 Sparsh Magic
📍 Bahadurgarh