- Develop and implement annual and quarterly sales strategies aligned with company objective
- Monitor market trends, competitor activity, pricing and customer requirement
- Lead, mentor and motivate the sales team to achieve individual and organization targets
- Define KRAs, KPIs and performance metrics for sales personnel
- Conduct regular sales reviews and performance evaluations
- Personally manage major negotiation and high-value business opportunities
- Identify cross-selling and up-selling opportunities
- Maintain accurate sales forecasts and pipeline reports
- Provide regular sales reports and business updates to senior management