General Manager Marketing

Location: Chandigarh

Experience: 1520 Years

Industry: Automotive / Auto Components

Department: Sales & Business Development

Employment Type: Full time | On-Site

Salary: 22 LPA- 33 LPA

Job Summary

We are looking for an experienced General Manager Marketing to lead business development and customer engagement with Domestic Automotive OEMs.

The role will be responsible for driving revenue and profitability through strategic business development, OEM relationship management, commercial negotiations, new business acquisition and product commercialization.

The incumbent will work closely with Engineering, Program Management, Manufacturing, Quality, Finance, Supply Chain and Regional Marketing teams to ensure successful execution of customer requirements from RFQ to SOP.

General Manager Marketing

Location: Chandigarh

Experience: 1520 Years

Industry: Automotive / Auto Components

Department: Sales & Business Development

Employment Type: Full-Time | On-Site

Salary: 27–35 LPA

Job Summary

We are looking for an experienced General Manager – Marketing to lead business development and customer engagement with Domestic Automotive OEMs.

The role will be responsible for driving revenue and profitability through strategic business development, OEM relationship management, commercial negotiations, new business acquisition and product commercialization.

The incumbent will work closely with Engineering, Program Management, Manufacturing, Quality, Finance, Supply Chain and Regional Marketing teams to ensure successful execution of customer requirements from RFQ to SOP.

Key Responsibilities

Business Development & Sales

- Develop and execute business development strategies for Domestic OEM customers.
- Identify new business opportunities and convert them into sustainable revenue.
- Drive RFQ evaluation, submission and conversion.
- Lead customer discussions during new business acquisition.
- Prepare annual business plans, sales forecasts and revenue strategies.
- Achieve business acquisition, revenue and profitability targets.

OEM & Customer Relationship Management

- Build and maintain strong relationships with key decision-makers across OEMs.
- Act as the primary commercial interface between customers and the organization.
- Manage customer reviews, business meetings, audits and strategic discussions.
- Ensure timely resolution of customer concerns and maintain high customer satisfaction.

Commercial Management

- Lead pricing strategy, product costing and commercial negotiations.
- Manage negotiations for new business, annual price revisions and long-term agreements.
- Monitor raw material prices, indexation, input costs and market trends.
- Drive cost recovery and price revision discussions with customers.
- Ensure timely settlement of commercial claims and receivables.

New Product Development & Program Management
- Coordinate with Engineering, Manufacturing, Quality and Program Management teams for new product development.
- Monitor projects from RFQ through SOP.
- Ensure customer milestones and development timelines are achieved.
- Identify project risks and drive timely corrective actions.

Market Intelligence & Strategy

- Monitor automotive industry trends, competitor activity and emerging technologies.
- Track current and upcoming vehicle launches across Domestic OEMs.
- Identify opportunities for customer expansion, new products and market growth.
- Provide market insights to support business strategy and planning.

Performance & Business Planning

- Monitor sales, profitability and customer-wise business performance.
- Prepare monthly business reviews and management reports.
- Analyse revenue, margins, business pipeline and customer performance.




- Recommend initiatives for sustainable business growth.

Key Performance Indicators

- Revenue and profitability growth
- EBITDA contribution
- RFQ conversion ratio of 50%+
- New business value secured
- Current customers acquired
- SOP achievement as per business plan
- Commercial claim and cost recovery realization
- Customer satisfaction and relationship strength
- Repeat business growth
- Timely completion of product development milestones

Candidate Profile

Education

- B.Tech / B.E. in Mechanical, Automobile or Manufacturing Engineering
- MBA in Marketing / Business Management preferred

Experience
- 15–20 years of relevant experience
- Strong experience in Automotive OEM Sales & Marketing / Business Development
- Experience in the Automotive / Auto Components industry is essential

Required Expertise

- Automotive OEM sales and marketing
- Business development and current customer acquisition
- Commercial negotiations
- Pricing strategy and product costing
- Raw material indexation and cost recovery
- Program and project management
- Contract management
- Financial and commercial acumen
- Market analysis and CRM management

Knowledge & Technical Understanding The candidate should have strong knowledge of:

- Automotive industry and OEM ecosystem
- Vehicle development processes
- APQP and PPAP fundamentals
- Supply chain and manufacturing processes
- Cost structure analysis
- Commercial and contractual terms
- Automotive product development and launch processes

Key Skills Business Development | OEM Sales | Customer Relationship Management | Commercial Negotiation | Strategic Planning | Sales Forecasting | New Product Commercialization | Pricing Strategy | Product Costing | Program Management | Market Intelligence | Financial Analysis | Risk Management | Automotive OEM Knowledge

About the Opportunity

This is an opportunity to join an established automotive manufacturing organization with a strong presence across domestic and international markets and advanced manufacturing capabilities.

The organization supplies automotive steel wheels and related products to leading customers across passenger vehicles, commercial vehicles, tractors and off-highway segments.

The role offers an opportunity to take strategic ownership of Domestic OEM business development, customer relationships, commercial growth and new business acquisition.

Compensation

27 LPA – 35 LPA, depending on relevant experience and expertise.

Interested candidates can apply with their updated resume.

Business Development & Sales

- Develop and execute business development strategies for Domestic OEM customers.
- Identify new business opportunities and convert them into sustainable revenue.
- Drive RFQ evaluation, submission and conversion.
- Lead customer discussions during new business acquisition.
- Prepare annual business plans, sales forecasts and revenue strategies.
- Achieve business acquisition, revenue and profitability targets.

OEM & Customer Relationship Management

- Build and maintain strong relationships with key decision-makers across OEMs.
- Act as the primary commercial interface between customers and the organization.
- Manage customer reviews, business meetings, audits and strategic discussions.
- Ensure timely resolution of customer concerns and maintain high customer satisfaction.

Commercial Management

- Lead pricing strategy,



product costing and commercial negotiations.
- Manage negotiations for new business, annual price revisions and long-term agreements.
- Monitor raw material prices, indexation, input costs and market trends.
- Drive cost recovery and price revision discussions with customers.
- Ensure timely settlement of commercial claims and receivables.

New Product Development & Program Management

- Coordinate with Engineering, Manufacturing, Quality and Program Management teams for new product development.
- Monitor projects from RFQ through SOP.
- Ensure customer milestones and development timelines are achieved.
- Identify project risks and drive timely corrective actions.

Market Intelligence & Strategy
- Monitor automotive industry trends, competitor activity and emerging technologies.
- Track current and upcoming vehicle launches across Domestic OEMs.
- Identify opportunities for customer expansion, new products and market growth.
- Provide market insights to support business strategy and planning.

Performance & Business Planning

- Monitor sales, profitability and customer-wise business performance.
- Prepare monthly business reviews and management reports.
- Analyse revenue, margins, business pipeline and customer performance.
- Recommend initiatives for sustainable business growth.

Key Performance Indicators

- Revenue and profitability growth
- EBITDA contribution
- RFQ conversion ratio of 50%+
- New business value secured
- New customers acquired
- SOP achievement as per business plan
- Commercial claim and cost recovery realization
- Customer satisfaction and relationship strength
- Repeat business growth
- Timely completion of product development milestones

Candidate Profile

Education

- B.Tech / B.E. in Mechanical, Automobile or Manufacturing Engineering
- MBA in Marketing / Business Management preferred

Experience
- 1520 years of relevant experience
- Strong experience in Automotive OEM Sales & Marketing / Business Development
- Experience in the Automotive / Auto Components industry is essential

Required Expertise

- Automotive OEM sales and marketing
- Business development and recent customer acquisition
- Commercial negotiations
- Pricing strategy and product costing
- Raw material indexation and cost recovery
- Program and project management
- Contract management
- Financial and commercial acumen
- Market analysis and CRM management

Knowledge & Technical Understanding The candidate should have strong knowledge of:
- Automotive industry and OEM ecosystem
- Vehicle development processes
- APQP and PPAP fundamentals
- Supply chain and manufacturing processes
- Cost structure analysis
- Commercial and contractual terms
- Automotive product development and launch processes

Key Skills Business Development | OEM Sales | Customer Relationship Management | Commercial Negotiation | Strategic Planning | Sales Forecasting | New Product Commercialization | Pricing Strategy | Product Costing | Program Management | Market Intelligence | Financial Analysis | Risk Management | Automotive OEM Knowledge

About the Opportunity

This is an opportunity to join an established automotive manufacturing organization with a strong presence across domestic and international markets and advanced manufacturing capabilities.

The organization supplies automotive steel wheels and related products to leading customers across passenger vehicles, commercial vehicles, tractors and off-highway segments.

The role offers an opportunity to take strategic ownership of Domestic OEM business development, customer relationships, commercial growth and new business acquisition.

Compensation

27 LPA – 35 LPA, depending on relevant experience and expertise.

Interested candidates can apply with their updated resume.

📌 General Manager Marketing (Chandigarh)
🏢 Apcell Infotech
📍 Chandigarh