About us:

We are hiring for one of our associate which is a leading manufacturer and exporter of tea processing machinery, specializing in CTC, Orthodox, Green and Specialty tea processing solutions. The company provides customized and energy-efficient machinery and has built a global reputation for quality, innovation, reliability and customer-focused engineering solutions.

Role Overview

We are looking for an experienced and commercially driven General Manager – Marketing to lead the marketing and business-development function. The ideal candidate will have 15+ years of relevant experience, preferably within the capital goods, industrial machinery, engineering or manufacturing sector, with strong exposure to B2B marketing and business development. The candidate will be responsible for developing and executing marketing strategies, expanding the customer and market base, strengthening existing customer relationships and generating new business opportunities across India and overseas markets, particularly Africa.

The role will also involve leading and mentoring a team of approximately 4–5 marketing/business-development executives and coordinating closely with senior management, engineering, production and other functions to convert market opportunities into business. Candidates with prior knowledge or experience in the tea-processing/tea machinery industry will be preferred.

Key Responsibilities

- Develop and implement effective marketing and business-development strategies for domestic and international markets.
- Lead and manage a team of 4–5 marketing/business-development executives, including target setting,



performance monitoring and mentoring.
- Identify new business opportunities and develop markets for capital goods, industrial machinery and processing solutions.
- Build and maintain solid relationships with existing and prospective customers, distributors, agents and industry stakeholders.
- Drive business development across India and overseas markets, with particular focus on African markets.
- Develop and maintain a strong sales pipeline and monitor opportunities from lead generation through proposal, negotiation and order closure.
- Conduct market research to identify customer requirements, market trends, competitor activity and potential new markets.
- Develop strategies for market expansion, customer acquisition and repeat business.
- Participate in customer meetings, industry exhibitions, trade fairs, conferences and other business-development activities.
- Coordinate with engineering, production and project teams to understand customer requirements and ensure appropriate solutions are presented.
- Support preparation and negotiation of commercial proposals, tenders and major business contracts.
- Monitor marketing and sales performance against business targets and provide periodic reports to senior management.




- Develop long-term relationships with strategic/key accounts and contribute to sustainable revenue growth

Required Qualifications

- Bachelor's degree in Engineering, Business Administration, Marketing or a related discipline .

- Engineering graduates, particularly from Mechanical / Industrial / Production Engineering , will be preferred for technically oriented capital-goods marketing.

- MBA/PGDM in Marketing / Sales / Business Management will be an added advantage.
- Candidates with strong relevant industry experience and a proven track record in capital-goods marketing may also be considered.

Experience Requirements

- Minimum 15 years of relevant professional experience.
- Strong experience in capital goods / industrial machinery / engineering products / manufacturing .

- Proven experience in B2B marketing, sales and business development .

- Prior experience managing and developing a marketing/sales team of 4–5 members or more .

- Experience in domestic as well as international business development .

- Exposure to African markets / overseas customers will be strongly preferred.
- Candidates with experience in the tea-processing / tea machinery industry will have an added advantage.

- Experience dealing with industrial customers, distributors, agents, EPC/project companies or other institutional buyers will be preferred.
- Candidates should demonstrate a proven ability to develop new markets and generate business opportunities for technically complex products.

Compensation 18–20 Lacs CTC per annum

📌 General Manager Marketing (Kolkata Metropolitan Area)
🏢 Simtrak Solutions
📍 Kolkata Metropolitan Area