Role & responsibilities

- Drive end-to-end B2B SaaS marketing strategy with a solid focus on demand generation and pipeline growth.

- Own performance marketing across Google Ads, LinkedIn Ads, SEO, PPC, and marketing automation.

- Generate high-quality MQLs and improve lead conversion through close collaboration with Sales.

- Lead AI-first marketing initiatives, including AEO, GEO, and AI-powered content and campaign optimization.

- Manage CRM, marketing technology stack, and ensure data accuracy and campaign effectiveness.

- Oversee brand positioning, website, content marketing, PR, social media, and regional marketing campaigns.

- Manage external agencies and marketing budgets to maximize ROI.

- Lead, mentor, and develop a high-performing marketing team.

Preferred candidate profile

- 13--18 years of experience in B2B SaaS/Product marketing,



with at least 4 years in a leadership role (Head of Marketing)

- Hands-on expertise in Demand Generation, Performance Marketing, SEO, PPC, Google Ads, LinkedIn Ads, and Marketing Automation.

- Experience with CRM platforms such as HubSpot, Salesforce, or Zoho CRM.

- AI-first mindset with practical experience using GenAI tools like ChatGPT, Claude, Perplexity, or similar.

- Experience in RetailTech, eCommerce, Unified Commerce, MarTech, or Enterprise SaaS is highly preferred.

- Proven experience leading cross-functional teams and managing agencies.

- Excellent communication, analytical, and stakeholder management skills.

- MBA in Marketing or Business from a reputed institute preferred.

📌 General Manager - Marketing (Mumbai)
🏢 ETP INTERNATIONAL
📍 Mumbai