Position: General Manager – Footwear / Business Head – Footwear

Department: Business / Operations

Industry: Footwear / Fashion / Retail

Location: Bahadurgarh

Reports To: Director / Managing Director

Experience: 15+ Years

Education: Graduate / MBA Preferred

1. POSITION OVERVIEW

We are seeking an experienced and commercially driven General Manager – Footwear / Business Head – Footwear to take overall responsibility for the company’s footwear business. The role will be responsible for business strategy, P&L;, sales, retail operations, merchandising, inventory, distribution, manufacturing coordination, team leadership, and business growth .

The ideal candidate should have strong experience in the footwear, fashion, lifestyle, or retail industry , with the ability to manage multiple functions and drive business performance from strategy through execution.

1. KEY RESPONSIBILITIES

A. Overall Business Management
- Take overall responsibility for the company’s footwear business and day-to-day operations.
- Develop and execute business strategies to achieve revenue growth and profitability.
- Work closely with the Directors / Management on business planning and strategic decisions.
- Monitor overall business performance and ensure achievement of business objectives.
- Identify new business opportunities, markets, channels, and expansion opportunities.
- Establish clear business priorities, targets, and performance measures.

B. P&L; and Financial Management
- Take complete ownership of the business P&L.;
- Monitor revenue, gross margins, operating costs, EBITDA, and profitability.
- Develop strategies to improve margins and overall business efficiency.
- Review MIS, sales reports, inventory performance, and financial KPIs.
- Control operating expenses and identify opportunities for cost optimization.
- Ensure business decisions are aligned with financial objectives.

C. Sales & Retail Operations
- Lead sales across Exclusive Brand Outlets (EBOs), Multi-Brand Outlets (MBOs), distributors, wholesale, e-commerce, and other relevant channels .
- Drive sales growth, store productivity, conversion, and customer experience.
- Monitor store-wise, region-wise, and channel-wise performance.
- Develop strategies for new store openings and retail expansion.
- Ensure implementation of company SOPs, operating standards, and service standards.
- Drive achievement of sales targets and improve sales team productivity.

D. Footwear Merchandising & Product Management
- Oversee footwear merchandising, product planning, assortment, pricing, and product lifecycle.
- Analyze market trends, customer preferences, competition, pricing, and product positioning.
- Coordinate with merchandising, design, sourcing, production, and sales teams.
- Ensure the right product mix and assortment across different sales channels.
- Review product performance and recommend additions, modifications, or discontinuation based on market and sales data.
- Ensure timely product launches and seasonal range planning.

E.



Inventory & Supply Chain Management
- Oversee inventory planning, stock replenishment, ageing, and product availability.
- Monitor stock movement and minimize slow-moving, excess, and obsolete inventory.
- Coordinate with procurement, production, warehouse, and distribution teams.
- Ensure timely availability and movement of products across stores and sales channels.
- Improve inventory turnover and optimize working capital.
- Establish effective stock allocation and replenishment systems.

F. Manufacturing & Quality Coordination
- Coordinate with manufacturing and production teams to ensure quality, cost efficiency, and timely delivery.
- Monitor production planning and operational requirements.
- Ensure implementation of quality systems, SOPs, and process standards.
- Coordinate with QA/QC teams to maintain product quality.
- Review and resolve customer/product quality issues.
- Work with production and sourcing teams to improve product quality, cost, and delivery timelines.

G. Distribution & Business Development
- Develop and strengthen MBO, wholesale, distributor, export, e-commerce, and other business channels .
- Identify new markets, territories, customers, and business opportunities.
- Build and maintain strong relationships with key customers, channel partners, distributors, and vendors.
- Develop go-to-market strategies for recent products, markets, and channels.
- Drive business expansion and improve channel productivity.
- Evaluate potential partnerships and new routes to market.

H. Team Leadership & People Management
- Lead cross-functional teams across sales, retail, merchandising, operations, supply chain, and support functions.
- Define departmental KPIs, targets, and performance standards.
- Monitor individual and team performance.
- Coach, mentor, and develop managers and team members.
- Ensure effective manpower planning and deployment.
- Build a performance-oriented and accountable organizational culture.

I. Operations & Process Improvement
- Improve business processes, operational efficiency, and productivity.
- Develop, implement, and monitor SOPs across business functions.
- Use MIS, analytics, and performance data for informed decision-making.
- Identify operational gaps and implement corrective actions.
- Improve coordination between business functions.
- Drive continuous improvement in cost, productivity, service levels, and operational efficiency.

J. Brand & Customer Experience
- Maintain brand standards across stores and all customer touchpoints.
- Work closely with marketing, visual merchandising, e-commerce, and PR teams.




- Improve customer experience and brand presentation.
- Ensure consistent brand positioning across offline and online channels.
- Support brand-building and expansion initiatives.
- Monitor customer feedback and implement improvements where required.

1. CANDIDATE PROFILE

Educational Qualification
- Graduate in any discipline.
- MBA / PGDM in Business Management, Marketing, Retail, Operations, or a related field will be preferred.

Experience
- Minimum 15+ years of relevant experience in footwear, fashion, retail, manufacturing, lifestyle, consumer products, or related industries.
- Strong experience in business leadership, retail operations, sales, and P&L; management.
- Experience managing multiple retail formats and sales channels.
- Strong understanding of footwear merchandising, inventory, distribution, and customer experience.
- Experience in manufacturing, sourcing, quality, supply chain, or production coordination will be an advantage.

Key Competencies
- Business Leadership & Strategic Thinking
- P&L; and Commercial Management
- Sales & Retail Management
- Footwear Merchandising
- Inventory & Supply Chain Management
- Channel & Distribution Management
- Business Development
- Team Leadership & People Management
- Negotiation & Vendor Management
- Analytical & Data-Driven Decision Making
- Problem Solving
- Process Improvement
- Customer & Brand Orientation
- Strong Communication and Stakeholder Management

1. KEY PERFORMANCE INDICATORS (KPIs)

The position will be evaluated on the following key performance parameters:
- Overall revenue and business growth
- P&L; and profitability
- Gross margin improvement
- Retail and channel sales
- Store productivity
- Same-store sales growth
- Inventory turnover
- Inventory ageing and liquidation
- Product availability
- New market and channel expansion
- Customer experience
- Team productivity
- Operational efficiency
- Product quality
- Business process improvement
- Working capital efficiency

1. PREFERRED INDUSTRY BACKGROUND

Candidates from the following industries will be preferred:
- Footwear Manufacturing
- Footwear Retail
- Fashion Retail
- Lifestyle
- Consumer Products
- Premium / Luxury Retail
- Apparel & Accessories
- Branded Consumer Goods

1. REPORTING STRUCTURE

Reports To: Director / Managing Director Position: General Manager – Footwear / Business Head – Footwear

Functional Scope:

Business Strategy | P&L; | Sales | Retail | Merchandising | Inventory | Supply Chain | Distribution | Manufacturing Coordination | Business Development | Team Management | Brand & Customer Experience

1. ROLE OBJECTIVE

The primary objective of the General Manager – Footwear / Business Head – Footwear is to lead the overall footwear business with end-to-end accountability for growth, revenue, profitability, operational excellence, customer experience, and organizational capability , while building sustainable business performance across retail, wholesale, distribution, e-commerce, and other strategic channels.

📌 General Manager (Bahadurgarh)
🏢 Elite Corporate Solutions Private
📍 Bahadurgarh