International Centre for DPI Innovation and Advancement (ICDIA)

Department: Global Collaboration, Advocacy & Business Development

Position Title: General Manager Branding & Promotion

Number of Positions: 1

Role Overview The General Manager Branding & Promotion will lead ICDIAs brand strategy and communication initiatives to enhance its national and global visibility in the Digital Public Infrastructure (DPI) ecosystem. The role will focus on building a strong institutional brand, promoting ICDIAs research and innovation initiatives, and managing strategic communications across global platforms.

Key Responsibilities

- Develop and implement a comprehensive branding and promotion strategy for ICDIA at national and international levels.
- Strengthen ICDIAs institutional identity, brand positioning, and communication outreach.
- Lead the development of branding campaigns, communication materials, and promotional strategies for research, innovation, and collaboration initiatives.
- Manage ICDIAs presence across digital platforms, media channels, and global communication networks.
- Coordinate branding and promotion for international conferences, events, workshops, and global engagements.
- Work closely with internal teams to promote research outputs, innovation programs, and global partnerships.
- Build relationships with media houses, communication agencies, industry platforms, and global networks.
- Monitor communication impact and prepare reports, brand analytics,



and strategic insights for leadership.

Educational Qualifications

- Masters degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
- Specialization in Brand Management, Strategic Communications, or Digital Marketing preferred.

Experience Required

- 12 – 18 years of experience in branding, communications, marketing strategy, or institutional promotion.
- Experience working with international organizations, government initiatives, global institutions, or large technology ecosystems preferred.
- Exposure to digital transformation initiatives, innovation ecosystems, or policy institutions will be an advantage.

Key Skills

- Strategic brand management and institutional positioning
- Integrated marketing and communication strategy development
- Media relations and stakeholder engagement
- Digital marketing and global outreach strategy
- Solid content development and storytelling abilities
- Excellent communication, leadership, and presentation skills

Preferred Certifications

- Certification in Brand Management, Digital Marketing, or Strategic Communications
- Professional courses in Public Relations, Media Strategy, or Corporate Communications
- Leadership or marketing strategy programs from reputed institutions

Age Criteria

- 38 – 55 years (preferred)

Compensation (CTC)

- Final CTC will depend on experience, expertise, and organizational guidelines.

📌 General Manager Branding & Promotion (Delhi)
🏢 National Institute for Smart Government (NISG)
📍 Delhi