Company Description

Manaaf™️ is a lifestyle modest fashion group in India, Southeast Asia as a direct-to-consumer (D2C) brand focused on delivering on-trend, curated fashion tailored to meet the refined and modern needs of contemporary modern women. We are looking for an experienced Freelance Content Editor & Brand Creative/Strategist for D2C, someone who understands D2C brand storytelling and knows how to make people stop scrolling and find the right audience to scale a brand in terms of customers.

? Position: Content Editor & Brand Creative/Strategist for D2C ( Freelance/ Contract)

? Location: Park Street, Kolkata, India

? Availability: In-office/Hybrid

Paid: Stipend will be decided based on portfolio/experience

Role Description

This contract role for a Freelance Content Editor & Brand Creative/Strategist for D2C is a hybrid position based in the Kolkata metropolitan area, with flexibility for partial work from home. Day-to-day responsibilities include editing and refining brand content across digital platforms, ensuring clarity, consistency, and alignment with Manaaf™’s voice and values. The role involves collaborating on brand storytelling, developing content concepts for campaigns, and shaping messaging that resonates with contemporary and modest women in India and Southeast Asia.

The editor and strategist will work closely with marketing, design, and product teams alongside with the founder to plan content calendars, review copy for product launches, and optimize content for engagement across web, email, and social channels.

Skills Required

- Strong proficiency in video editing softwares such as CapCut,



Adobe Premiere Pro, or Final Cut Pro,etc.
- Deep understanding of Social media, marketing, Advertising videos — pacing, hooks, captions, transitions, and what makes content perform organically.
- A genuine eye for luxury and lifestyle aesthetics — clean, minimal, elevated visual storytelling.
- Ability to maintain consistent brand identity across multiple content formats without losing the brand's emotional tone.
- Experience editing for D2C brands — particularly fashion, lifestyle, or women-focused brands.
- Strong understanding of colour grading, sound design, and caption styling within short form video.
- Comfort working independently with minimal hand-holding — taking a brief and delivering beyond it.
- Ability to handle both indoor studio content and outdoor location shoots comfortably.

Preferred Qualifications

- Ability to manage and organize digital content with strong Content Management skills.
- Demonstrated Editorial experience, including refining brand tone, structure, and narrative flow.
- Proficiency in Web Content Writing and Writing, with a focus on clear, concise, and audience-focused messaging.
- Strong Research skills to understand target audiences, modest fashion trends,



and competitive positioning.
- Experience or interest in fashion, lifestyle, or D2C brands, particularly in India and Southeast Asia.
- Comfort working in a hybrid setup within the Kolkata metropolitan area, collaborating both in-person and remotely.
- Excellent communication and collaboration skills, with the ability to work across creative and business teams.
- Prior experience in brand strategy with D2C brands, content planning, or creative direction is an advantage.

Roles and Responsibilities

- Content editing for Social Media Reels, Advertising , marketing ads, founder videos, UGC content, and social media posts — maintaining consistent brand identity throughout.
- Working closely with the founder to understand the brand story, voice, and aesthetic and translating that into every piece of content.
- Attending and assisting in indoor and outdoor shoots in and around Kolkata when required.
- Suggesting creative directions, hooks, transitions, and storytelling approaches that align with the brand identity and perform on Instagram.
- Keeping up with Social media trends, audio trends, and Reels best practices — and knowing when to use them and when not to.
- Delivering edits that are clean, intentional, and on-brand — not templated or generic.
- Contributing to brand strategy and content planning conversations when required.

Share below the required documents in the below form shared:

Your resume

Portfolio (optional)

https://forms.gle/mEpyAbfcxbUwk8QT6

or

Email- [email protected] and [email protected]

📌 Freelance Content Editor & Brand Creative or strategist forC (India)
🏢 Manaaf™
📍 India