– FMCG Sales Executive

Job Title: Sales Executive – FMCG

Department: Sales & Distribution

Reporting To: Area Sales Manager / Sales Manager

Location: [Location]

Employment Type: Full-Time

Job Summary

We are looking for a motivated and target-oriented FMCG Sales Executive to drive sales and distribution of our products across the assigned territory. The role involves developing strong relationships with distributors, retailers, and other channel partners, ensuring product availability, achieving sales targets, and expanding market coverage.

Key Responsibilities

- Achieve monthly and quarterly sales targets for the assigned territory.
- Develop and maintain strong relationships with distributors, wholesalers, retailers, and key outlets.
- Visit assigned markets and outlets regularly to drive sales and improve product visibility.
- Generate orders and ensure timely product availability at retail outlets.
- Expand distribution and identify new retailers and business opportunities.
- Ensure proper product placement, visibility, merchandising, and promotional execution.
- Monitor competitor activities, pricing, promotions, and market trends.
- Implement company schemes, offers, and trade promotions effectively.
- Track secondary sales, stock availability, and retailer requirements.
- Coordinate with distributors and internal teams for order processing and timely delivery.
- Ensure proper execution of company sales and distribution policies.
- Maintain accurate daily sales reports, market visit reports, and other required MIS.
- Resolve retailer/distributor issues and provide timely feedback to the sales team.
- Manage outstanding payments and support timely collection from channel partners, as applicable.




- Conduct regular market surveys and provide actionable market feedback to management.

Key Performance Indicators (KPIs)
- Achievement of monthly/quarterly sales targets
- New outlet addition and market expansion
- Numeric and weighted distribution
- Outlet coverage and productive calls
- Secondary sales growth
- Product availability and visibility
- Execution of promotional schemes
- Collection/outstanding management
- Accuracy and timeliness of sales reporting

Candidate Profile

Education:

- Graduate degree/diploma in Business, Marketing, Commerce, or a related field preferred.
- Candidates with relevant FMCG sales experience may also be considered.

Experience:

- 1–3 years of experience in FMCG, consumer goods, retail, general trade, or distribution sales preferred.
- Freshers with strong communication and sales aptitude may be considered for entry-level positions.

Required Skills
- Good communication and interpersonal skills
- Strong selling and negotiation abilities
- Customer and relationship management skills
- Target-oriented and result-driven approach
- Good knowledge of the assigned local market
- Ability to identify new business opportunities
- Basic knowledge of MS Excel and sales reporting
- Ability to work independently and manage field activities
- Willingness to travel extensively within the assigned territory
- Two-wheeler and valid driving licence preferred

Personal Attributes
- Self-motivated and energetic
- Positive and qualified attitude
- Good discipline and time management
- Strong ownership and accountability
- Ability to work under pressure and meet deadlines
- Good problem-solving ability

Pay: ₹12,000.00 - ₹14,000.00 per month

Work Location: In person

📌 FMCG Sales Executive (Gangavathi)
🏢 Saroj Agro Industries
📍 Gangavathi