B2B Food & Grocery Sales Executive

Job Title: B2B Food & Grocery Sales Executive

Department: Sales & Business Development

Industry: Food & Grocery / Food & Agri Products

Employment Type: Full-time

Experience: 15 Years

Job Location: Nellore, Andhra Pradesh

Education: Any Graduate

Job Summary

We are looking for a dynamic and target-oriented B2B Food & Grocery Sales Executive to develop and grow our business in food and grocery products such as rice, fruits, vegetables, ghee, edible oils and other food essentials.

The candidate will be responsible for acquiring new B2B customers, generating sales, developing the market, maintaining customer relationships, managing distributors/dealers and achieving assigned sales targets.

Key Responsibilities

- Identify and develop new B2B customers including distributors, wholesalers, retailers, supermarkets, hotels, restaurants, institutions and corporate customers.
- Generate leads through market visits, references, networking and direct customer interaction.
- Visit customers regularly and understand their product and procurement requirements.
- Present and promote the company's food and grocery product range.
- Generate orders and achieve assigned monthly and annual sales targets.
- Develop new markets and expand the customer base within the assigned territory.
- Build and maintain strong relationships with distributors, dealers, retailers and institutional customers.
- Negotiate prices, quantities, payment terms and other commercial requirements within company guidelines.
- Coordinate with the warehouse, purchase, accounts and logistics teams for timely order fulfilment and delivery.
- Follow up with customers for outstanding payments and support the company's collection process.
- Monitor market prices, competitor activities, customer requirements and market trends.
- Identify new business opportunities and potential customers.
- Ensure regular follow-up for repeat orders and increase customer retention.
- Handle customer queries,



complaints and service issues professionally.
- Maintain accurate records of customer visits, leads, orders, sales and collections.
- Prepare and submit daily/weekly/monthly sales reports to the reporting manager.
- Participate in promotional activities, exhibitions, trade events and customer meetings.
- Ensure compliance with company sales, pricing, credit and reporting policies.

Products The candidate will be involved in sales of products such as:
- Rice and other staple food products
- Fruits
- Vegetables
- Ghee
- Edible oils
- Grocery and food essentials
- Other food and consumer products as introduced by the company

Target Customers
- Distributors
- Wholesalers
- Retailers
- Supermarkets
- Hotels
- Restaurants
- Caterers
- Institutions
- Corporate customers
- Other bulk/B2B buyers

Candidate Requirements
- Graduate in any discipline; MBA/Sales & Marketing qualification is an advantage.
- 15 years of experience in Food, Grocery, FMCG, Food Products, Agri Products or B2B Sales.
- Experience in distributor/dealer or institutional sales will be preferred.
- Good communication and negotiation skills.
- Solid customer relationship and business development skills.
- Target-oriented and self-motivated.
- Willingness to travel within the assigned territory.
- Knowledge of the local market and customer network will be an advantage.
- Basic knowledge of MS Excel, email and sales reporting.
- Two-wheeler and valid driving licence preferred.

Key Performance Indicators (KPIs)
- Monthly sales achievement
- New customer acquisition
- New distributor/dealer development
- Repeat order generation
- Customer retention
- Market coverage
- Collection performance
- Territory sales growth
- Number of productive customer visits.

Preferred Candidate Background Candidates currently working in FMCG, food distribution, grocery, rice, edible oil, dairy/ghee, fresh produce, food-service or institutional sales are encouraged to apply.

Thanks & Regards

HR Manager

Mobile: (phone hidden)

Nellore

📌 FMCG Sales ExecutiveB) (Nellore)
🏢 Priyanka Enterprises
📍 Nellore