24 Sep
|
Michael Page
|
Mumbai
24 Sep
Michael Page
Mumbai
About Our Client - It is a legacy brand in the QSR space Portfolio and product strategy - Help define the category and occasion we are playing for. Shape the entry SKU set (formats, pack sizes) and the framework for kill-or-scale decisions.
Pricing and unit economics - Help benchmark the unit economics across channels and consumer segments. Advise on promotional strategy.
Manufacturing strategy - Help with a framework to decide between in-house vs contract manufacturing. Bring a view on what to outsource now and what to internalise at what scale, and help identify and evaluate credible manufacturing partners.
Go-to-market and channel strategy - Advise on the channel roadmap and trade-offs , general trade, modern trade, e-commerce, quick commerce - with a view on sequencing, geographic prioritisation, distributor structure, ROI and the trade terms that will hold up as we scale.
Team building and organisation design - Assist in defining the organizational structure for the vertical. Participate in interviews and bring in a funnel of candidates from their network where appropriate The Successful Applicant We're looking for someone who has:15-20 years in blue-chip FMCG businesses - for example HUL, Nestlé, Mondelez, ITC, Britannia, PepsiCo Foods, Parle, Marico, Dabur, Perfetti, General Mills, Kellanova, Ferrero or comparable companies.Experience in taking a product from concept to national scale, not only managing an inherited large brand.
Preferred Meaningful time in foods, ideally snacking, bakery, confectionery or impulse categories.Exposure to a challenger brand, D2C business or startup workplace alongside the blue-chip career. What's on Offer - Help the firm build out its FMCG arm - Work as a strategic advisor for the firm
📌 FMCG Business Advisor for a QSR chain (Mumbai)
🏢 Michael Page
📍 Mumbai