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We are looking for an energetic and target-oriented Field Sales Executive with experience in the Spices and FMCG industry. The candidate will be responsible for developing the market, acquiring new customers, managing retailers and distributors, generating sales, and achieving assigned targets through both B2B and B2C channels.

Key Responsibilities

- Develop and expand sales of company spices and FMCG products in the assigned territory.
- Identify and acquire new retailers, distributors, dealers, wholesalers, businesses, and direct customers.
- Conduct regular market visits and identify current sales opportunities.
- Generate leads and convert them into regular customers.
- Achieve monthly and quarterly sales targets.
- Develop and maintain strong relationships with retailers, distributors, wholesalers, and customers.
- Take regular orders and ensure timely follow-up with customers.
- Increase product availability and visibility across retail outlets.
- Support the development of the company's distribution and retail network.
- Promote products through market visits, product demonstrations, sampling, promotional activities, and other sales initiatives.
- Monitor competitor products, pricing, schemes, promotions, and market activities.
- Collect market and customer feedback and share it with the Sales Manager.
- Follow up on outstanding payments and collections as per company policy.
- Maintain daily visit reports, sales reports, customer records, and order details.




- Coordinate with the internal team regarding orders, dispatches, deliveries, and customer issues.
- Build long-term relationships with customers and provide effective after-sales support.
- Travel extensively within the assigned territory.

Candidate Profile
- Graduate in any discipline.
- 13 years of experience in Spices, FMCG, Food Products, or related consumer-product sales.
- Candidates with experience in spices sales, general trade, retail sales, distributor sales, or FMCG field sales will be preferred.
- Strong knowledge of local market and retail network will be an advantage.
- Good communication and interpersonal skills.
- Strong sales, negotiation, and convincing abilities.
- Target-oriented and self-motivated.
- Comfortable with extensive field work.
- Ability to handle both B2B and B2C customers.
- Basic knowledge of MS Excel/mobile sales applications and sales reporting.
- Valid two-wheeler driving licence is mandatory.

Key Skills FMCG Sales, Spices Sales, Field Sales, B2B Sales, B2C Sales, Retail Sales, General Trade, Distributor Management, Dealer Management, Wholesale Sales, Direct Sales, Market Development, Customer Acquisition, Lead Generation, Order Booking, Collection, Sales Target Achievement

Preferred Industry Experience

Candidates from the following backgrounds are preferred:

- Spices
- FMCG
- Food Products
- Packaged Food
- Masala Products
- General Trade
- Retail & Distribution
- Consumer Goods

📌 Field Sales Executive (Bhubaneswar)
🏢 TFarm
📍 Bhubaneswar