Field Sales Executive

Location: Coimbatore

Department: Sales

Employment Type: Full-time

Experience: 2 Years

Reports To: Territory Sales Manager / Area Sales Manager

About the Company

We are a leading hygiene products manufacturer in India, offering plant-based, eco-conscious solutions across personal care categories. Our products are developed in certified facilities and recognized through multiple national and state awards.

With a growing team of 55 employees, we foster a supportive, ethical, and performance-driven work culture. We value innovation, quality, and collaboration, providing a positive work environment where individuals can learn, contribute, and grow with a purpose-led brand.

About the Role

We are looking for an experienced and results-driven field sales executive to drive sales growth, expand market presence, develop new customers, and strengthen relationships with retailers, distributors, dealers, and other channel partners across the assigned territory.

The ideal candidate should have strong field-sales experience, excellent market knowledge, customer-handling skills, and the ability to independently manage sales activities and achieve assigned targets.

Key Responsibilities 1. Field Sales & Revenue Growth

- Achieve assigned monthly, quarterly, and annual sales targets.
- Conduct regular field visits to retailers, dealers, distributors, and potential customers.
- Generate new business opportunities and convert prospects into active customers.
- Drive sales of company products across the assigned territory.
- Identify opportunities to increase sales from existing customers.
- Follow up on inquiries, orders, quotations, and pending payments wherever applicable.
- Ensure timely order booking and execution.

2. New Customer & Store Acquisition
- Identify and approach potential retailers, dealers, distributors, and other business partners.
- Expand the company's customer and store network within the assigned territory.
- Develop new markets and identify untapped business opportunities.
- Introduce company products to prospective customers and explain product benefits.
- Ensure newly acquired customers are properly activated and contribute to sales.
- Maintain a continuous pipeline of prospective customers.

3. Retailer & Distributor Relationship Management
- Build and maintain solid relationships with retailers, dealers, and distributors.
- Regularly visit existing customers to understand their requirements and business challenges.
- Ensure product availability and support sales growth at the customer level.
- Resolve routine customer concerns and coordinate with internal teams for timely resolution.




- Understand customer buying patterns and identify opportunities for additional sales.
- Maintain professional and long-term relationships with channel partners.

4. Market Development
- Develop the assigned territory through systematic market visits and customer coverage.
- Identify new locations, markets, customer segments, and business opportunities.
- Improve product presence and market penetration within the assigned territory.
- Collect market feedback regarding customer preferences, product demand, pricing, and competition.
- Share relevant market information with the reporting manager.

5. Product Promotion & Visibility
- Present and promote company products to retailers, distributors, and potential customers.
- Ensure proper product visibility and availability at the customer level.
- Communicate product features, benefits, pricing, schemes, and promotions accurately.
- Support product launches and promotional activities in the assigned territory.
- Encourage customers to increase product range and order frequency.

6. Competitor & Market Intelligence
- Monitor competitor products, pricing, offers, promotions, and market activities.
- Identify changes in customer preferences and market trends.
- Report competitor activities and market developments to the reporting manager.
- Provide practical market insights to support sales and business decisions.

7. Order & Collection Follow-Up
- Generate and follow up on customer orders.
- Coordinate with internal teams regarding order processing and dispatch.
- Track pending orders and ensure timely communication with customers.
- Follow up on outstanding payments as per company requirements.
- Maintain proper records of orders, collections, and customer commitments.

8. Sales Reporting & Documentation
- Maintain accurate daily field visits and sales reports.
- Submit daily, weekly, and monthly sales updates as required.
- Maintain customer databases and update relevant customer information.
- Record new customer leads, conversions, orders, follow-ups, and market activities.
- Ensure timely updates in CRM, ERP, or other sales reporting systems.

9. Field Execution & Coordination
- Plan daily and weekly market visits effectively.
- Ensure adequate customer coverage across the assigned territory.




- Coordinate with the Territory Sales Manager/Area Sales Manager regarding market activities and business opportunities.
- Participate in sales meetings, review meetings, and training sessions.
- Follow company sales processes, policies, and reporting standards.

Required Qualifications
- Bachelor's degree or diploma in sales, marketing, business administration, or a related field.
- 2 years of experience in field sales, FMCG, personal care, hygiene products, consumer products, retail, distribution, or related industries.
- Proven experience in achieving sales targets and developing new customers.
- Strong experience in retailer, dealer, distributor, and channel management.
- Good understanding of territory sales and market development.
- Strong negotiation and customer relationship-management skills.
- Valuable communication and interpersonal skills.
- Willingness to travel extensively across the assigned territory.

Preferred Skills
- Field sales and territory management
- New customer acquisition
- Retailer and distributor management
- Market expansion
- Business development
- Customer relationship management
- Order and collection follow-up
- Product promotion
- Competitor analysis
- Sales reporting
- Negotiation and commercial skills
- Target-oriented approach
- Good knowledge of the local market

Software & Technical Skills
- MS Excel / Google Sheets
- CRM / Sales Force Automation tools
- ERP / Sales reporting systems
- Basic knowledge of sales dashboards and reporting tools
- Knowledge of distributor management software is an added advantage

Personal Attributes
- Strong sales orientation
- Self-motivated and proactive
- Good communication and negotiation skills
- Strong customer-handling ability
- Result-oriented approach
- Good market awareness
- Ability to work independently in the field
- Strong follow-up and relationship-building skills
- Willingness to travel extensively
- Ability to work in a target-driven environment

What We Offer
- Competitive compensation
- Performance-linked incentives
- Career growth opportunities
- Learning and development opportunities
- Supportive and performance-driven work culture
- Opportunity to work with a growing purpose-led brand
- Opportunity to contribute directly to market expansion and business growth

Apply Now

If you are an experienced field-sales professional with strong market knowledge, customer relationship skills, and a proven ability to drive sales and develop new markets, we would like to hear from you.

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits

- Cell phone reimbursement
- Provident Fund

Work Location: In person

📌 Field Sales Executive (Coimbatore)
🏢 Green Delight Innovations
📍 Coimbatore