Division / Department

Sales & Marketing

ERF NO

Position (Designation)

Field Marketing Manager

Band

P

Location

Corporate Office, Airoli

Function

Sales & Marketing

Other Specific Functions

About the Business

A single company for all your Supply Chain Focus

Job Profile

Roles

Will be responsible for

The role involves 60% marketing, operations (incl branding) and 40% strategic marketing

Demand creation through active lead generation (Using Tools/Processes/Technology) followed by lead qualification MQL > SQL and tracking it through its lifecycle.

The role is critical to drive improved market awareness, business growth, customer success and driving customer satisfaction.

Ensure consistency and leverage of marketing activities with annual marleting plan and budget.

Market research/reports, trend analysis, recommendations to the CEO

Competitors’ analysis

Business strategy formulation, improvise in line with the industry dynamics and monitor the execution

Act as “Executive Assistant” to the CEO

Prepare business presentations

Responsibilities

Support the GKSC strategic planning process, collaborate closely with the other functions, and align with key internal and external stakeholders.

Implement the defined go-to-market strategies and tactics for new and existing products and services, leveraging global programs and activities.

Create installed base marketing strategies and activities to ensure customer retention, reference-ability and solution penetration.

Gather & analyze GKSC competitor information (financials, product range, value proposition & sales tactics)



and use same to refine the go to market strategies and tactics for GKSC.

Maximize synergy with the global shared services teams (digital experience & innovation, product marketing & strategy and corporate communications & brand) to ensure effectiveness and efficiency.

Collaborate with the SCA marketing team on the preparation of digital campaigns to stimulate demand in selective vertical markets.

Work with target partners on strategies and plans to increase revenues and market share.

Brainstorm, conceptualize the planning to enhance the brand imagery, digital presence of the company in a most attractive visual communication form on all occasions.

Form alliances, partnerships which are strategic for the business growth and ensures GKSC’s presence at all strategic forums/channels/platforms.

Monitor budget v/s expenses and ROI calculations

Authorities

Develop a robust pipeline of qualified leads. Build a strong process for lead and opportunity management.

Enable salespeople with marketing assets to accelerate the customer buying journey and improve win rates.

High Level* Key Results Areas (KRA’s)

*Detailed KPI / KRAs will be given for the role later

KRA 1: Drive digital-first strategy for demand generation.

KRA 2: Product Portfolio Management & Communication

KRA 3:



Brand Awareness and Advocacy across multiple engagement platforms

Requisite Qualification

Essential

Bachelor of Engineering / B Tech. (Computer/E&TC;/IT) ,

M.B.A – Marketing (Advertising, Media, Mass Communicaiton, PR)

Preferred

Experiential marketing, Strategic Marketing, Digital Marketing,

Requisite Experience

Essential

At least 5 years “B2B Solutions” marketing & sales experience focusing on the various marketing activities outlined above.

Experience in the logistics / supply chain industry / industrial engineering / Heavy engineering / Project management / Consulting / Media / Advertising

Ability to strategically plan, develop and implement tactics and activities in multiple locations.

Ability to work with decision makers at different levels / from different functions to achieve set goals.

Preferred

Ability to quickly absorb new information about technologies and solutions in Logistics / Supply Chain Industry and apply it to select target markets.

At least 3 years’ experience leading digital marketing initiatives, organizing exhibitions, branding, PR, lead generation and qualification (MQL>SQL) and tracking progress

Excellent presentation skills to large groups

Good “content writing” skills.

Skills & Competencies The ideal candidate must be both “hands-on” and “big-picture” focused, as well as a well-rounded marketing professional. He/she must also be able to effectively interface with prospects, partners, customers, sales, marketing, product development and external vendors.

GCLA/HR/F01 Revision 0 12-06-2017

📌 Field Marketing Manager (Mumbai)
🏢 Godrej
📍 Mumbai