Field Marketing Manager

Company: Sadbhav Futuretech Limited

Division: Solar Pump Division

Department: Marketing

Location: Field-Based / Multiple Locations

Experience: 5-10 Years

Employment Type: Full-Time

About Sadbhav Futuretech Limited

Sadbhav Futuretech Limited is a renewable energy company providing sustainable solar energy solutions across India, including Solar Pumps, Solar Rooftop Solutions, and Ground Mount Solar Projects.

About the Role

Sadbhav Futuretech Limited is looking for an experienced and result-oriented Field Marketing Manager for its Solar Pump Division.

The primary objective of this role is to create strong awareness and visibility of Sadbhav Futuretech among farmers and rural communities, establish Sadbhav as a trusted solar pump brand, and ensure that farmers consider Sadbhav Futuretech as their preferred company for solar pump installation.

This is a field marketing and brand awareness role and does not involve direct sales, telecalling, or conventional business development.

Key Responsibilities

Farmer Awareness & Brand Building

- Develop and execute field marketing strategies to increase Sadbhav Futuretech's brand awareness among farmers.
- Conduct regular visits to villages, agricultural communities, and potential solar pump markets.
- Organize farmer awareness camps, village meetings, solar pump demonstrations, workshops, exhibitions, and other field activities.
- Educate farmers about solar pumps, their advantages, applications, installation process, and long-term advantages.
- Communicate the Sadbhav Futuretech brand, capabilities, quality, service approach, and solar pump expertise to farmers.
- Build strong brand recall so that farmers recognize and prefer Sadbhav Futuretech when they plan to install a solar pump.
- Develop strong relationships with farmer groups, FPOs, progressive farmers, local influencers, agricultural communities, and other relevant stakeholders.





Market Activation

- Identify villages, districts, and agricultural clusters with high potential for solar pump adoption.
- Develop territory-wise plans for brand awareness and market activation.
- Conduct regular field campaigns to improve Sadbhav's visibility in target markets.
- Ensure consistent branding through banners, hoardings, leaflets, farmer meets, demonstrations, events, and other approved marketing activities.
- Coordinate with local teams and agencies to ensure effective execution of field campaigns.
- Explore innovative rural marketing activities to increase brand recognition and farmer engagement.

Farmer Engagement

- Conduct interactive sessions with farmers to understand their awareness, expectations, and concerns regarding solar pumps.
- Explain the benefits of choosing a reliable and experienced solar pump installation company.
- Create awareness about Sadbhav's installation capabilities, technical expertise, service support, and project execution experience.
- Collect farmer feedback regarding brand perception, market preferences, competitor awareness, and local requirements.
- Ensure regular engagement with farmer communities to maintain strong brand recall.

Government Scheme & Solar Pump Awareness

- Develop a strong understanding of PM-KUSUM and applicable state-level solar pump schemes.
- Educate farmers about relevant government schemes, eligibility requirements, subsidies, and solar pump benefits, as per applicable guidelines.




- Conduct awareness activities in areas where government solar pump programs are being implemented.
- Coordinate with relevant local stakeholders for awareness campaigns and field activities.
- Ensure all communication regarding government schemes is accurate and aligned with applicable guidelines.

Competitor & Market Intelligence

- Monitor competitor brands and their visibility in the assigned territory.
- Track competitor marketing activities, farmer engagement initiatives, communication strategies, and market presence.
- Conduct regular market surveys to understand:
- Farmer awareness of solar pump brands

- Sadbhav brand recall

- Competitor brand recall

- Farmer preferences

- Market perception

- Local market trends
- Submit actionable market intelligence to management for improving brand strategy.

Campaign & Event Management

- Plan and execute:

- Farmer awareness camps
- Village-level campaigns

- Solar pump demonstrations

- Farmer meets

- Exhibitions

- Agricultural events

- Local promotional activities

- Brand awareness drives
- Manage campaign logistics, branding materials, vendors, and on-ground execution.
- Ensure maximum farmer participation and effective communication during every activity.
- Measure the effectiveness of campaigns and recommend improvements.

Educational Qualification
- Bachelor's degree in Marketing, Rural Management, Business Administration, or a related field.
- MBA/PGDM in Marketing/Rural Marketing will be an added advantage.

Additional Requirements
- Willingness to travel extensively across assigned territories.
- Strong knowledge of the local language and rural market.
- Valid driving licence and ability to travel independently preferred.
- Candidates with an existing understanding of solar pump markets, PM-KUSUM, agriculture communities, or rural marketing will be preferred.

📌 Field Marketing Manager (Beed)
🏢 Sadbhav Futuretech
📍 Beed