About the Role

We are looking for an energetic and proactive On-Field Marketing Executive to strengthen GNIMS Mumbai’s outreach and build meaningful partnerships across the city.

The role will involve extensive field visits to coaching classes, educational consultants, colleges, training institutes, corporate organizations, and other relevant institutions/places of interest to create awareness about GNIMS programs, develop referral networks, and generate student enquiries.

The ideal candidate should be comfortable working independently in the field, meeting current people, building professional relationships, and achieving outreach and lead-generation targets.

Key Responsibilities

- Visit coaching classes, educational consultants, colleges, training institutes, and other relevant organizations across Mumbai.
- Identify and develop new institutional and referral partnerships for GNIMS.
- Build and maintain strong relationships with consultants, class owners, counselors, educators, and other key stakeholders.
- Conduct regular meetings and presentations to introduce GNIMS, its programs, and admission opportunities.
- Generate prospective student leads through field outreach, partnerships, referrals, events, and other activities.
- Follow up with leads and partner organizations to ensure consistent conversion opportunities.
- Explore new locations, institutions, communities, and networks that can contribute to student acquisition.
- Coordinate with internal admissions and marketing teams to ensure timely follow-up on leads generated through field activities.
- Maintain a database of partner institutions, consultants, contacts, meetings, leads, and follow-ups.




- Plan daily and weekly field visits based on priority locations and potential partnerships.
- Represent GNIMS professionally at external meetings, education fairs, seminars, workshops, and promotional activities.
- Track competitor activities, market trends, student preferences, and opportunities within the education sector.
- Achieve defined targets related to visits, partnerships, leads, enquiries, and admissions.
- Prepare regular reports on field activities, meetings, partnerships, and lead generation.

Key Skills & Competencies
- Excellent communication and interpersonal skills.
- Strong relationship-building and networking abilities.
- Confident in meeting and speaking with new people.
- Good negotiation and persuasion skills.
- Strong follow-up and relationship-management skills.
- Self-motivated and comfortable with extensive field travel.
- Target-oriented and results-driven approach.
- Good knowledge of Mumbai and willingness to travel extensively across the city.
- Ability to independently plan and manage field visits.
- Basic proficiency in MS Excel/Google Sheets and CRM tools.
- Professional appearance and ability to represent an educational institution appropriately.

Preferred Qualifications & Experience
- Graduate in any discipline.
- 1–3 years of experience in field marketing, business development, education sales, admissions, institutional partnerships, or a related role.




- Candidates with experience working with coaching classes, educational consultants, colleges, training institutes, or the education sector will be preferred.
- Freshers with excellent communication skills and a strong interest in field sales/marketing may also be considered.

Key Performance Indicators (KPIs) Performance will be measured through:
- Number of quality field visits and meetings.
- Number of new institutional/consultant partnerships established.
- Number of active referral partners.
- Leads and enquiries generated through partnerships and field activities.
- Conversion of generated leads into applications/admissions.
- Follow-up effectiveness and partner engagement.
- Coverage of assigned areas and institutions.
- Achievement of monthly/quarterly outreach and admission targets.

What We Offer
- Opportunity to work with a reputed educational institution.
- High-growth role with significant exposure to marketing, admissions, and business development.
- Opportunity to build a strong professional network across Mumbai's education ecosystem.
- Performance-based incentives in addition to fixed compensation.
- Career growth opportunities within the marketing and admissions function.

Ideal Candidate We are looking for someone who is outgoing, energetic, persistent, and relationship-oriented — someone who enjoys being on the field, meeting people, opening new doors, and converting relationships into long-term partnerships.

If you are someone who believes that great partnerships are built through conversations and consistent follow-up, this role could be a great fit for you.

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Field Marketing Executive (Matunga)
🏢 Guru Nanak Institute of Management Studies
📍 Matunga