Designation: Executive - Corporate / BTL Sales

Department: Sales & Marketing

Industry: Real Estate Residential

Location: Mumbai – Vidya Vihar

Experience: 2–5 years in Real Estate Sales / Corporate Sales / BTL Marketing. Max CTC Offered – 5.00 LPA to 7.00 LPA.

Job Summary

We are looking for a dynamic and result-oriented Executive – Corporate / BTL to support residential sales through corporate tie-ups, institutional relationships, employee engagement activities, and Below-the-Line (BTL) marketing initiatives.

The candidate will be responsible for identifying corporate opportunities, generating leads, conducting promotional activities, and converting corporate-generated leads into site visits and bookings.

Key Responsibilities

- Identify and develop relationships with corporates, MNCs, SMEs, institutions, and business organisations for residential sales opportunities.
- Generate residential property leads through corporate tie-ups, employee engagement programs, referrals, and BTL activities.
- Plan and execute BTL activities such as:

- Corporate activations

- Property exhibitions

- Mall activations

- Society activations

- Roadshows

- Kiosks and promotional events

- Corporate employee engagement activities
- Coordinate with HR/Admin/Employee Engagement teams of corporates for conducting property presentations and promotional activities.
- Arrange and conduct project presentations, corporate meets, and property awareness sessions.
- Generate and qualify leads and ensure timely follow-up.
- Coordinate with the Presales and Sales teams for lead allocation and conversion.
- Drive qualified leads towards site visits and bookings.
- Maintain a database of corporate contacts, leads, prospects, site visits, and conversions.
- Regularly follow up with prospective customers and maintain strong customer relationships.
- Track and report the performance of each corporate/BTL activity.
- Prepare daily, weekly, and monthly MIS reports covering leads, site visits,



conversions, and bookings.
- Coordinate with Marketing, Sales, Presales, and external agencies for successful execution of BTL activities.
- Identify new corporate tie-up opportunities and expand the company's corporate network.
- Ensure all activities are executed within approved budgets and company guidelines.

Key Performance Indicators (KPIs)

- Number of corporate tie-ups generated.
- Number of leads generated through corporate/BTL activities.
- Lead-to-site-visit conversion.
- Site visits generated.
- Bookings and sales generated through corporate/BTL channels.
- Number of corporate activations conducted.
- Cost per lead and activity effectiveness.
- Follow-up and conversion efficiency.
- Achievement of monthly sales and lead-generation targets.

Required Skills & Competencies

- Excellent communication and interpersonal skills.
- Strong networking and relationship-building abilities.
- Positive convincing and negotiation skills.
- Strong sales and business-development orientation.
- Ability to interact confidently with corporate HR, Admin, and senior professionals.
- Good knowledge of BTL marketing and lead-generation activities.
- Strong follow-up and customer-handling skills.
- Target-oriented and self-motivated.
- Good presentation and coordination skills.
- Proficiency in MS Excel, PowerPoint, and CRM systems.

Educational Qualification Graduate in any discipline.

MBA/PGDM in Sales & Marketing will be an added advantage.

Experience

2–5 years of relevant experience in Real Estate Sales, Corporate Sales, BTL Marketing, Business Development, or a related field.

Preferred Candidate Profile

- Prior experience with a residential real estate developer will be preferred.
- Candidates with experience in corporate tie-ups, corporate sales, exhibitions, activations, and BTL lead generation will be preferred.
- Should be willing to travel within Mumbai for corporate meetings and BTL activities.
- Should have a strong local corporate network and excellent relationship-management skills.

📌 Executive - Corporate or BTL Sales (Mumbai)
🏢 Kean Construction
📍 Mumbai